Jollibee: Perbedaan antara revisi

Pada tahun 1975, [[Tony Tan Caktiong]] dan keluarganya membuka [[kedai es krim]] [[Magnolia (merek SMC)|Magnolia]] di Cubao, [[Kota Quezon]].<ref name=Marketing>{{Cite book|last=Go |first=Josiah |title=Fundamentals of Marketing: In The Philippine Setting |year=2001 |publisher=Design Plus |location=Quezon road, [[Philippines]] |isbn=971-91860-5-4| pages =1–2 }}</ref><ref name=JollibeeMilestonesHistory>{{cite news|url=http://www.jollibee.com.ph/about-us#milestones-history|title=About Us|website=Jollibee.com.ph|access-date=August 11, 2018}}</ref> Gerai ini kemudian mulai menawarkan makanan panas dan [[roti lapis]]. Ketika makanan menjadi lebih populer daripada es krim, keluarga ini memutuskan untuk mengubah kedai es krim menjadi [[restoran cepat saji]], yang menjadi gerai Jollibee pertama pada tahun 1978.<ref name="wipo">{{cite news |title=From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong's Story |url=http://www.wipo.int/ipadvantage/en/details.jsp?id=2531 |access-date=November 2, 2017 |publisher=World Intellectual Property Organization}}</ref> Management consultant Manuel C. Lumba advised the family on the change in strategy.<ref name=Marketing/> Jollibee wasawalnya initially namedbernama "Jolibe", but changednamun itsberganti namenama tomenjadi "Jollibee".<ref name=scmphow>{{cite news |last1=Lord |first1=Richard |title=The Jollibee story: how a Philippine fast food franchise took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |access-date=March 18, 2021 |archive-url=https://web.archive.org/web/20190727100046/https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world|archive-date=July 27, 2019|work=South China Morning Post |date=July 21, 2019}}</ref>