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==Sejarah==
Pada tahun 1975, [[Tony Tan Caktiong]] dan keluarganya membuka [[kedai es krim]] [[Magnolia (merek SMC)|Magnolia]] di Cubao, [[Kota Quezon]].<ref name=Marketing>{{Cite book|last=Go |first=Josiah |title=Fundamentals of Marketing: In The Philippine Setting |year=2001 |publisher=Design Plus |location=Quezon road, [[Philippines]] |isbn=971-91860-5-4| pages =1–2 }}</ref><ref name=JollibeeMilestonesHistory>{{cite news|url=http://www.jollibee.com.ph/about-us#milestones-history|title=About Us|website=Jollibee.com.ph|access-date=August 11, 2018}}</ref> Gerai ini kemudian mulai menawarkan makanan panas dan [[roti lapis]]. Ketika makanan menjadi lebih populer daripada es krim, keluarga ini memutuskan untuk mengubah kedai es krim menjadi [[restoran cepat saji]], yang menjadi gerai Jollibee pertama pada tahun 1978.<ref name="wipo">{{cite news |title=From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong's Story |url=http://www.wipo.int/ipadvantage/en/details.jsp?id=2531 |access-date=November 2, 2017 |publisher=World Intellectual Property Organization}}</ref> ManagementKonsultan consultantmanajemen Manuel C. Lumba advisedmemberikan thesaran familykepada onkeluarga themengenai changeperubahan instrategi strategytersebut.<ref name=Marketing/> Jollibee awalnya bernama "Jolibe", namun berganti nama menjadi "Jollibee".<ref name=scmphow>{{cite news |last1=Lord |first1=Richard |title=The Jollibee story: how a Philippine fast food franchise took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |access-date=March 18, 2021 |archive-url=https://web.archive.org/web/20190727100046/https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world|archive-date=July 27, 2019|work=South China Morning Post |date=July 21, 2019}}</ref>
[[Jollibee Foods Corporation]] (JFC) didirikan pada bulan Januari 1978.{{refn|JFC menyatakan bahwa tanggal pendiriannya adalah pada tanggal 28 Januari 1978,<ref name="jfc2012">{{cite journal|title=2012 Annual Report|url=http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|publisher=Jollibee Foods Corporation|page=3|archive-url=https://web.archive.org/web/20180626054747/http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|archive-date=June 26, 2018|url-status=dead}}</ref> sementara [[Bursa Efek Filipina]] mencantumkan tanggal pendirian sebagai 11 Januari 1978.<ref>{{cite web|title=Company Information – Jollibee Foods Corporation|url=http://edge.pse.com.ph/companyInformation/form.do?cmpy_id=86|website=Philippine Stock Exchange|publisher=Philippine Stock Exchange, Inc.|access-date=November 1, 2017}}</ref>|group="note"|name="incorporation"}} Pada akhir tahun itu, terdapat tujuh cabang Jollibee di [[Metro Manila]]. Gerai waralaba pertama Jollibee dibuka di [[Santa Cruz, Manila]] pada tahun 1979.<ref name=milestonesasof2017>{{cite web|title=Milestones & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|website=Jollibee.com.ph|access-date=October 19, 2017}}</ref>
Jollibee mengalami pertumbuhan yang pesat.<ref>{{Cite web |title=Quest for growth takes Jollibee Foods beyond Asia |url=https://asia.nikkei.com/Business/Company-in-focus/Quest-for-growth-takes-Jollibee-Foods-beyond-Asia2 |access-date=2024-01-30 |website=Nikkei Asia |language=en-GB}}</ref> Rantai ini mampu bertahan dari masuknya [[McDonald's]] ke Filipina pada tahun 1981 dengan berfokus pada selera pasar Filipina yang spesifik.<ref name=economist>{{cite news|title=Acquired tastes|url=https://www.economist.com/news/business/21685465-tenacious-filipino-burger-chain-tries-different-way-conquer-world-acquired-tastes|access-date=January 12, 2016|newspaper=The Economist}}</ref>{{Example needed|date=September 2023}} TheGerai firstJollibee provincialprovinsi Jollibeepertama outletdibuka opened indi [[Mabalacat]].<ref>{{cite news|last=Vergara|first=Ricky B.|title=Jollibee stings US rivals, buzzes Brunei|url=https://news.google.com/newspapers?id=ImcVAAAAIBAJ&sjid=QwsEAAAAIBAJ&pg=2887%2C716830|access-date=November 6, 2022|work=[[Manila Standard]]|publisher=Standard Publications, Inc.|date=July 10, 1987|page=9}}</ref> TheJollibee firstluar overseasnegeri Jollibeepertama openeddibuka indi Taiwan inpada tahun 1986; thatlokasi locationtersebut eventuallyakhirnya closedditutup.<ref name="milestone">{{cite web |title=Milestones & History |url=http://www.jollibee.com.ph/about-us/milestones-history/ |url-status=dead |archive-url=https://web.archive.org/web/20140319023031/http://www.jollibee.com.ph/about-us/milestones-history/ |archive-date=March 19, 2014 |access-date=January 7, 2015 |publisher=Jollibee Foods Corporation}}</ref> Jollibee continuedterus tomelakukan expandekspansi anddan setmendirikan upgerai-gerai outletsbaik bothdi withindalam themaupun countrydi andluar abroadnegeri.<ref name="loyalty">{{cite web|title=Inspiring Loyalty, and Serving Chickenjoy at Jollibee|date=February 14, 2019|author=Ligaya Mishan|website=[[The New York Times]]|url=https://www.nytimes.com/2019/02/14/dining/jollibee-review.html}}</ref> OnPada Junetanggal 13, Juni 1998, Jollibee openedmembuka itslokasi firstpertamanya Uniteddi StatesAmerika locationSerikat indi [[Daly City, California|Kota Daly, California]], withdengan franchiseswaralaba soonyang followingsegera inmenyusul di SingaporeSingapura, ItalyItalia, Qatar, anddan ChinaCina.<ref>{{Cite web |date=July 21, 2019 |title=How Jollibee took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |website=South China Morning Post}}</ref><ref name="tonycaktiong">{{cite news |date=February 11, 2013 |title=Billionaire Tony Tan Caktiong Takes Jollibee Foods Global |work=Forbes Asia |url=https://www.forbes.com/sites/forbesasia/2013/01/30/billionaire-tony-tan-caktiong-takes-jollibee-foods-global/ |access-date=January 7, 2015}}</ref><ref name="sjmn-1998jun10">{{cite news |last=Jung |first=Carolyn |date=June 10, 1998 |title=Fast-food Chain From Asia Lands In Daly City |page=2F |newspaper=[[San Jose Mercury News]] |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB721DC95CB1A3D&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |quote=Jollibee International, Asia's fastest-growing food service organization, is opening its first U.S. restaurant on Saturday in Daly City.}}</ref> Jollibee launchedmeluncurkan itscabang firstpertamanya branch indi [[Dubai]] inpada tahun 1995, whichyang closedkemudian ditutup, anddan reenteredmasuk thekembali marketke inpasar pada tahun 2015;<ref name="milestone" /><ref>{{Cite web |date=2015-05-05 |title=LOOK: Hundreds of Pinoys line up for Jollibee in Dubai |url=https://news.abs-cbn.com/global-filipino/05/05/15/look-hundreds-pinoys-line-jollibee-dubai |access-date=2021-09-14 |website=ABS-CBN News |language=en}}</ref> itsaat currentlyini operatesmengoperasikan 16 franchiseswaralaba acrossdi theseluruh Uni UnitedEmirat Arab Emirates. AsSebagai aakibat result of thedari [[1997krisis Asianfinansial financialAsia crisis1997]], thejaringan chainini wasterpaksa forcedmenghentikan tooperasinya withdraw its operations indi [[Malaysia]] anddan [[Indonesia]].<ref name="expand">{{cite news |author=Danessa O. Rivera |date=August 6, 2014 |title=Jollibee to export homegrown brands to Malaysia, Indonesia |work=GMA News |url=http://www.gmanetwork.com/news/story/373637/economy/companies/jollibee-to-export-homegrown-brands-to-malaysia-indonesia |access-date=August 8, 2014}}</ref><ref name="auto">{{cite news |last1=Morales |first1=Neil Jerome |date=August 7, 2014 |title=Jollibee expanding to Malaysia, Indonesia |work=The Philippine Star |url=http://www.philstar.com/business/2014/08/07/1354576/jollibee-expanding-malaysia-indonesia |access-date=March 31, 2015}}</ref> Jollibee returnedkembali toke Malaysia inpada Decemberbulan Desember 2018, openingmembuka alokasi location indi [[Kota Kinabalu]]; thesejak chainsaat hasitu sincejaringannya expandedtelah toberkembang sevenke locationstujuh inlokasi thedi negara countrytersebut.<ref>{{cite web |author=Ethan Rakin |date=July 3, 2018 |title=Jollibee plans to open 500 more stores worldwide – and Malaysia will soon have its first outlet |url=https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |url-status=dead |archive-url=https://web.archive.org/web/20181220230618/https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |archive-date=December 20, 2018 |access-date=December 15, 2018 |publisher=Business Insider Malaysia}}</ref><ref>{{cite web |author=Rebecca Vega |date=July 8, 2018 |title=OMG Guys! Jollibee is Finally Opening Their First Branch Malaysia! |url=https://www.worldofbuzz.com/omg-guys-jollibee-is-finally-opening-their-first-branch-malaysia/ |access-date=December 15, 2018 |publisher=World of Buzz}}</ref><ref>{{cite news |author=Olivia Miwil |date=December 15, 2018 |title=Jollibee opens first Malaysian outlet in Kota Kinabalu |newspaper=New Straits Times |url=https://www.nst.com.my/news/nation/2018/12/440861/jollibee-opens-first-malaysian-outlet-kota-kinabalu |access-date=December 15, 2018}}</ref>
Pada tahun 2013, Jollibee membuka cabang pertamanya di [[Singapura]], dan sejak saat itu telah membuka lima cabang.<ref>{{Cite web |title=Jollibee Singapore |url=https://www.facebook.com/439644889414894/posts/1721953631184007/ |access-date=July 24, 2019 |website=www.facebook.com |language=en}}</ref> Pada tahun 2016, jaringan ini membuka restoran Kanada pertamanya di [[Winnipeg]]..<ref>Jollibee. 2021 September 2. "[https://www.newswire.ca/news-releases/jollibee-spreads-joy-to-winnipeg-s-east-side-with-new-store-opening-on-sept-2-2021-814583618.html Jollibee Spreads Joy to Winnipeg's East Side with New Store Opening on Sept. 2, 2021]." ''Cision''.</ref> Jollibee pertama kali masuk ke Eropa pada tahun 2018 dengan membuka cabang di [[Milan]],<ref name="Europe">{{cite news |date=April 5, 2018 |title=Jollibee lands in Europe |work=Malaya Business Insights |url=http://malaya.com.ph/business-news/living/jollibee-lands-europe |url-status=dead |access-date=April 6, 2018 |archive-url=https://web.archive.org/web/20180406230800/http://malaya.com.ph/business-news/living/jollibee-lands-europe |archive-date=April 6, 2018}}</ref> yang diikuti oleh lokasi Eropa kedua di [[London]] pada tanggal 20 Oktober 2018.<ref name="StraitsTimes-Crowds">{{cite news |date=22 October 2018 |title=Crowds brave London chill for Philippine fast-food giant Jollibee's British debut |language=en |work=The Straits Times |url=https://www.straitstimes.com/world/europe/crowds-brave-london-chill-for-philippine-fast-food-giant-jollibees-british-debut |access-date=22 February 2020}}</ref> Pada tahun 2018, Jollibee membuka lokasi di [[Manhattan]] dan [[Edmonton]].<ref>{{Cite news |title=Jollibee Takes Manhattan and London |work=Manila Bulletin |url=https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london |url-status=dead |access-date=November 16, 2019 |archive-url=https://web.archive.org/web/20190823031420/https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london/ |archive-date=August 23, 2019}}</ref><ref>{{Cite news |date=September 26, 2018 |title=Jollibee opens first store in London |work=SunStar |url=https://www.sunstar.com.ph/article/1766228}}</ref><ref>{{Cite news |date=July 14, 2018 |title=Mainstreaming Jollibee in Canada, opening one restaurant at a time |work=BusinessMirror |url=https://businessmirror.com.ph/2018/07/14/mainstreaming-jollibee-in-canada-opening-one-restaurant-at-a-time/}}</ref> Jollibee mengumumkan rencana untuk membuka 509 toko di AS dan Kanada pada tahun 2021.<ref>{{Cite web|title=Jollibee plans to reach 500 stores in North America in 5-7 years|url=https://www.restaurantdive.com/news/jollibee-plans-to-reach-500-stores-in-north-america-in-5-7-years/603614/|access-date=November 25, 2021|website=Restaurant Dive|language=en-US}}</ref> Pada bulan Agustus 2022, Jollibee membuka lokasi [[Times Square]].<ref>{{cite web |last=Tara |first=Serena |date=August 22, 2022 |title=Jollibee Opens Its Flagship Times Square Location After Years of Anticipation |url=https://www.thrillist.com/news/new-york/jollibee-times-square-location-opening-date |access-date=September 11, 2022 |website=Thrillist}}</ref>
==Produk==
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