Hari Jomblo: Perbedaan antara revisi
Konten dihapus Konten ditambahkan
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'''Hari Lajang''' ({{zh|s=光棍节|t=光棍節}}) atau '''Double 11''' ({{zh|s=双11}}), mulanya disebut '''Hari Bujang''', adalah sebuah liburan tidak resmi di [[Republik Rakyat Tiongkok|Tiongkok]] dan musim belanja yang dirayakan oleh orang-orang yang tidak menjalin hubungan. Harinya, 11 November (11/11), dipilih karena angka 1 menyerupai tongkat telanjang ({{zh|s=光棍|p=guānggùn}}), yang mana dalam Bahasa gaul Internet Tiongkok untuk lelaki yang belum menikah tidak ingin menambahkan
Awalnya, tanggal itu dirayakan sebagai tanggapan sinis terhadap festival tradisional yang berpusat pada pasangan oleh sekelompok kecil sarjana perguruan tinggi. Namun, pada tahun 2009 CEO Alibaba [[Daniel Zhang]] mulai menggunakan hari itu sebagai festival belanja 24 jam yang menawarkan diskon belanja online dan hiburan offline.<ref>{{Cite web|date=2021-11-12|title=Singles' Day posts a record haul even at the slowest pace in a decade|url=https://www.scmp.com/tech/big-tech/article/3155762/sales-growth-alibabas-singles-day-drops-amid-chinas-crackdown-big|website=South China Morning Post|language=en|access-date=2021-11-17|archive-date=2022-11-29|archive-url=https://web.archive.org/web/20221129005845/https://www.scmp.com/tech/big-tech/article/3155762/sales-growth-alibabas-singles-day-drops-amid-chinas-crackdown-big|dead-url=no}}</ref><ref>{{Cite news|last=Huy|first=Quy|date=2019-12-11|title=For Alibaba, Singles Day Is About More Than Huge Sales|url=https://hbr.org/2019/12/for-alibaba-singles-day-is-about-more-than-huge-sales|work=Harvard Business Review|issn=0017-8012|access-date=2021-11-17|archive-date=2023-06-01|archive-url=https://web.archive.org/web/20230601001709/https://hbr.org/2019/12/for-alibaba-singles-day-is-about-more-than-huge-sales|dead-url=no}}</ref><ref>{{Cite web|title=How Alibaba made Singles' Day the world's largest shopping festival|url=https://fortune.com/2018/11/09/alibaba-singles-day-china/|website=Fortune|language=en|access-date=2021-11-17|archive-date=2023-02-02|archive-url=https://web.archive.org/web/20230202193925/https://fortune.com/2018/11/09/alibaba-singles-day-china/|dead-url=no}}</ref> Hari libur tersebut kini menjadi hari ritel fisik dan belanja [[Belanja daring|online]] terbesar di dunia. Saingan Alibaba, seperti [[JD.com]] menyelenggarakan festival Singles' Day juga, yang mengumpulkan USD $19,1 miliar, sehingga total volume penjualan Tiongkok menjadi USD $44,5 miliar pada tahun 2017.<ref>{{Cite news|date=26 July 2018|title=Singles Day 2017 Breaks Record with $44.5 Billion in Sales|url=https://singlesdaybest.com/index.php/2018/07/26/singles-day-2017-breaks-record-with-44-billion-in-sales/|work=SinglesDayBest.com|language=en-US|access-date=15 September 2018|archive-date=2019-05-09|archive-url=https://web.archive.org/web/20190509175123/https://singlesdaybest.com/index.php/2018/07/26/singles-day-2017-breaks-record-with-44-billion-in-sales/|dead-url=yes}}</ref> Pembeli [[Alibaba Group|Alibaba]] melebihi total pembelanjaan 213,5 miliar [[yuan]] ( [[Dolar Amerika Serikat|USD]] $30,7 miliar) selama Hari Jomblo 2018.<ref>{{Cite news|last=Haas|first=Benjamin|date=12 November 2017|title=Chinese shoppers spend a record $25bn in Singles Day splurge|url=https://www.theguardian.com/world/2017/nov/12/chinese-shoppers-spend-a-record-25bn-in-singles-day-splurge|work=The Guardian|issn=0261-3077|access-date=10 January 2018|archive-date=2019-07-16|archive-url=https://web.archive.org/web/20190716053731/https://www.theguardian.com/world/2017/nov/12/chinese-shoppers-spend-a-record-25bn-in-singles-day-splurge|dead-url=no}}</ref><ref name="C. Custer">{{Cite web|last=C. Custer|date=14 October 2014|title=Tmall CEO: this year, Alibaba plans to take Singles Day global|url=https://www.techinasia.com/tmall-ceo-year-alibaba-plans-singles-day-global/|website=Tech in Asia|access-date=21 October 2014|archive-date=2019-06-30|archive-url=https://web.archive.org/web/20190630164334/https://www.techinasia.com/tmall-ceo-year-alibaba-plans-singles-day-global|dead-url=no}}</ref> Pada tahun 2019, Alibaba mengatakan bahwa volume barang dagangan kotornya untuk seluruh acara mencapai 268,4 miliar yuan (USD $38,4 miliar), meningkat 26% dari tahun sebelumnya.<ref name="Reuters Alibabas Singles Day 2019" /> Pada tahun 2021, Alibaba dan JD mencapai total rekor penjualan Hari Lajang baru sebesar USD $139 miliar.<ref>{{Cite web|last=Kharpal|first=Arjun|date=2021-11-12|title=Alibaba, JD smash Singles Day record with $139 billion of sales and focus on 'social responsibility'|url=https://www.cnbc.com/2021/11/12/china-singles-day-2021-alibaba-jd-hit-record-139-billion-of-sales.html|website=CNBC|language=en|access-date=2021-11-16|archive-date=2023-07-12|archive-url=https://web.archive.org/web/20230712182507/https://www.cnbc.com/2021/11/12/china-singles-day-2021-alibaba-jd-hit-record-139-billion-of-sales.html|dead-url=no}}</ref>
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