Microsoft Bing: Perbedaan antara revisi
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# '''''News''''' untuk pencarian berita.
# '''''xRank''''' untuk pencarian siapa dan apa yang paling banyak dicari oleh pengguna Bing.
== Pemasaran ==
=== Debut ===
Debut Bing menampilkan sebuah kampanye iklan daring, TV, dan radio senilai $80 hingga $100 juta di AS. Iklan tersebut tidak menyebutkan pesaing mesin pencari lainnya, seperti Google dan Yahoo!, langsung dengan nama; sebaliknya, mereka mencoba meyakinkan pengguna untuk beralih ke Bing dengan berfokus pada fitur dan fungsi pencarian Bing.<ref>{{cite web|author=Abbey Klaassen|date=May 25, 2009|title=Microsoft Aims Big Guns at Google, Asks Consumers to Rethink Search|url=https://adage.com/article/digital/microsoft-aims-search-guns-google-bing/136847|work=Advertising Age|archive-url=https://web.archive.org/web/20211207071032/https://adage.com/article/digital/microsoft-aims-search-guns-google-bing/136847|archive-date=December 7, 2021|access-date=December 7, 2021|url-status=live}}</ref> Iklan tersebut mengklaim bahwa Bing melakukan pekerjaan yang lebih baik dalam melawan "kelebihan pencarian".<ref>{{cite web|date=June 3, 2009|title=Microsoft's Bing Ad Claims to Terminate 'Search Overload'|url=https://www.pcworld.com/article/529486/microsoft_bing_commercial_claims_search_overload.html/amp|publisher=PC World|archive-url=https://web.archive.org/web/20211207065530/https://www.pcworld.com/article/529486/microsoft_bing_commercial_claims_search_overload.html/amp|archive-date=December 7, 2021|access-date=December 7, 2021|url-status=live}}</ref>
=== Pangsa pasar ===
Sebelum peluncuran Bing, pangsa pasar halaman pencarian web Microsoft (MSN dan Live search) masih kecil. Per Januari 2011, [[Experian Hitwise]] menunjukkan bahwa pangsa pasar Bing meningkat menjadi 12,8% dengan mengorbankan Yahoo! dan [[Google Search|Google]]. Di periode yang sama, laporan "2010 U.S. Digital Year in Review" dari [[Comscore]] menunjukkan bahwa "Bing memperoleh keuntungan besar dalam aktivitas pencarian dari tahun ke tahun, memperoleh 29% lebih banyak pencarian pada tahun 2010 dibandingkan pada tahun 2009".<ref>{{cite web|date=February 8, 2011|title=Bing Search Volume Up 29% In 2010, Google Up 13%, comScore Says|url=http://searchengineland.com/bing-search-volume-up-29-in-2010-google-up-13-comscore-says-64075|archive-url=https://web.archive.org/web/20191103142433/https://searchengineland.com/bing-search-volume-up-29-in-2010-google-up-13-comscore-says-64075|archive-date=November 3, 2019|access-date=February 11, 2011|url-status=live}}</ref> ''[[The Wall Street Journal]]'' mencatat lonjakan pangsa pasar "tampaknya terjadi dengan mengorbankan saingannya Google Inc".<ref>{{cite news|last=Wingfield|first=Nick|date=February 10, 2011|title=Microsoft's Bing Gains Share|url=https://www.wsj.com/articles/SB10001424052748703745704576136742065119876?mod=wsjcrmain|work=The Wall Street Journal|archive-url=https://web.archive.org/web/20191103142425/https://www.wsj.com/articles/SB10001424052748703745704576136742065119876%3Fmod%3Dwsjcrmain|archive-date=November 3, 2019|access-date=August 3, 2017|url-status=live}}</ref> Pada bulan Februari 2011, Bing mengalahkan Yahoo! untuk pertama kalinya dengan pangsa pencarian 4,37% sementara Yahoo! menerima 3,93%.<ref name="post">{{cite news|date=March 1, 2011|title=StatCounter: Bing Just Beat Yahoo Worldwide|url=http://www.readwriteweb.com/archives/statcounter_bing_just_beat_yahoo_for_first_time.php|work=Read, Write, Web|archive-url=https://web.archive.org/web/20110302193021/http://www.readwriteweb.com/archives/statcounter_bing_just_beat_yahoo_for_first_time.php|archive-date=March 2, 2011|url-status=dead}}</ref>
Hanya menghitung penelusuran inti, yaitu penelusuran di mana pengguna memiliki niat untuk berinteraksi dengan hasil penelusuran, Bing memiliki pangsa pasar 14,54% pada kuartal kedua tahun 2011 di Amerika Serikat.<ref name="Liedtke2" /><ref>{{cite web|author=Jay Yarow, Kamelia Angelova|date=July 13, 2011|title=CHART OF THE DAY: This Is What Microsoft Is Getting For Its Big Bing Investment|url=https://www.businessinsider.com/chart-of-the-day-us-search-market-share-2011-7|publisher=Business Insider|archive-url=https://web.archive.org/web/20211207065532/https://www.businessinsider.com/chart-of-the-day-us-search-market-share-2011-7|archive-date=December 7, 2021|access-date=December 7, 2021|url-status=live}}</ref><ref>{{cite web|author=Stephanie Lyn Flosi|date=July 13, 2011|title=comScore Releases June 2011 U.S. Search Engine Rankings|url=http://www.comscore.com/layout/set/popup/Press_Events/Press_Releases/2011/7/comScore_Releases_June_2011_U.S._Search_Engine_Rankings|publisher=comScore|archive-url=https://web.archive.org/web/20111012125025/http://www.comscore.com/layout/set/popup/Press_Events/Press_Releases/2011/7/comScore_Releases_June_2011_U.S._Search_Engine_Rankings|archive-date=October 12, 2011|access-date=July 14, 2011|url-status=live}}</ref><ref>{{cite web|author=Leena Rao|date=January 11, 2012|title=Microsoft Bing Search Queries Overtake Yahoo For The First Time In December|url=https://techcrunch.com/2012/01/11/microsoft-bing-search-queries-overtake-yahoo-for-the-first-time-in-december/|publisher=TechCrunch|archive-url=https://web.archive.org/web/20191103142423/https://techcrunch.com/2012/01/11/microsoft-bing-search-queries-overtake-yahoo-for-the-first-time-in-december/|archive-date=November 3, 2019|access-date=June 25, 2017|url-status=live}}</ref>
== Fitur ==
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