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PublicationsPublikasi authoredbuku byoleh Hermawan Kartajaya: <ref> http://hermawan.typepad.com/about.html </ref>
Buku Internasional:
International Books:
• Attracting Investors: A Marketing Approach to Finding Funds For Your Business, with Philip Kotler (Kellogg School of Management) and S. David Young (INSEAD), published by John Wiley & Sons, New Jersey, 2004.
Buku lain:
Other Books:
• Attracting Tourist, Traders & Investors, publishedditerbitkan byoleh PT Gramedia Pustaka Utama, Jakarta, 2005.
• 4G Marketing: A 90-Year Journey in Creating Everlasting Brands, publishedditerbitkan byoleh MarkPlus&Co, Jakarta, 2005. This book is about journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia.
• Aa Gym: A Spiritual Marketer, publishedditerbitkan byoleh MarkPlus&Co, Jakarta, 2005.
• Winning the Mom Market in Indonesia, publishedditerbitkan byoleh MarkPlus&Co, Jakarta, 2005.
• Marketing in Venus Playbook Volume I, II, III, forthcomingditerbitkan publication byoleh MarkPlus&Co, Jakarta, 2005.
• Marketing in Venus: The Garuda Indonesia Story, publishedditerbitkan byoleh MarkPlus&Co, Jakarta, 2005.
• Metrosexuals in Venus, publishedditerbitkan byoleh MarkPlus&Co, Jakarta, 2004.
• Marketing Yourself, publishedditerbitkan byoleh MarkPlus&Co, Jakarta, 2004.
• Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004.
• Positioning Differentiation Brand, publishedditerbitkan byoleh PT Gramedia Pustaka Utama, Jakarta, 2004.
• On Becoming a Customer-Centric Company, publishedditerbitkan byoleh PT Gramedia Pustaka Utama, Jakarta, 2004. This book is a about the transformation of PT Pos Indonesia of becoming the customer-centric company.
• Hermawan Kartajaya on Positioning, publishedditerbitkan byoleh Mizan Media Utama, Bandung, 2004.
• Hermawan Kartajaya on Differentiation, publishedditerbitkan byoleh Mizan Media Utama, Bandung, 2004.
• Hermawan Kartajaya on Brand, publishedditerbitkan byoleh Mizan Media Utama, Bandung, 2004.
• Marketing in Venus, publishedditerbitkan byoleh PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia.
• Hermawan Kartajaya on Marketing, publishedditerbitkan byoleh PT Gramedia Pustaka Utama, Jakarta, 2002.
• MarkPlus on Strategy, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
• MarketingMarkPlus Pluson 2000Strategy, publishedditerbitkan byoleh PT Gramedia Pustaka Utama, Jakarta, 20012002.
• BridgingMarketing thePlus Network Company2000, publishedditerbitkan byoleh PT Gramedia Pustaka Utama, Jakarta, 1999. This book is about on the transformation of PT Pos Indonesia of becoming the network company2001.
• Kiat Memenangkan Persaingan di Era Krisis (Winning inBridging the EraNetwork of Crisis)Company, publishedditerbitkan byoleh PT Gramedia Pustaka Utama, Jakarta, 19981999. This book is about on the transformation of PT Pos Indonesia of becoming the network company.
• SiasatKiat Bisnis:Memenangkan Menang dan BertahanPersaingan di AbadEra Asia PasifikKrisis (Business Strategy: Winning andin Sustainingthe inEra Asiaof PacificCrisis), publishedditerbitkan byoleh PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 19971998.
• Siasat Bisnis: Menang dan Bertahan di Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), diterbitkan oleh PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997.
• Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, published by PT Elex Media Komputindo, Jakarta. This series consist of 2 books.
• MarketingSeri Plus36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), publishedwith Dyah Hasto Palupi, diterbitkan oleh byPT PustakaElex SinarMedia HarapanKomputindo, Jakarta. This series consist of 52 books.
• Marketing Plus Series, diterbitkan oleh Pustaka Sinar Harapan, Jakarta. This series consist of 5 books.
Journals:
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