Manajemen pemasaran: Perbedaan antara revisi

* Kotler, P.(1980), ''Marketing Management: Analysis, Planning, and Control''. 4th Ed. London: Prentice-Hall, Inc.

* Stanton, W.J.(1978), ''Fundamentals of Marketing'', 5th Ed. Tokyo: Kogakusha, McGraw-Hill Book Company.

 

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