Group Danone: Perbedaan antara revisi

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Ricky Setiawan (bicara | kontrib)
Ricky Setiawan (bicara | kontrib)
Baris 25:
===Reorientasi strategi===
[[File:Rue de Téhéran, 7.jpg|thumb|Former Danone head office]]
Danone awalnya mengambil strategi integrasi vertikal dengan mengakuisisi pembuat bir Kronenbourg dan air mineral Evian, yang merupakan pelanggan terbesar BSN. Pada tahun 1979, perusahaan meninggalkan bisnis pembuatan botol dengan melepeas anak perusahaannya, Verreries Buossois. Pada tahun 1987, Gervais Danone membeli perusahaan biskuit Eropa Général Biscuit, pemilik brand LU. Pada tahun 1989 perusahaan juga membeli bisnis biskuit [[Nabisco]] di Eropa.<ref name="hist2">{{Cite web | url=http://www.danone.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4h3CgHJgFiWvvqRqCLGpugijnCBoLQifW99X4_83FT9AP2C3NDQiHJHRQC2okxl/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82XzBfTjY! |publisher=Danone Group|title = Setting out to conquer Europe |accessdate = 11 April 2007}}</ref>
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The acquisitions initially took the shape of vertical integration, acquiring Alsacian brewer Kronenbourg and Evian mineral water who were the glassmaker's largest customers. This move provided content with which to fill the factory's bottles.<ref name="hist1">{{Cite web | url=http://www.danone.com/wps/portal/jump/DanoneCorporateIntl.Company.History.1966_1980 |publisher=Danone Group|title = History of Success: from bottles to beverages |accessdate = 11 April 2007}}</ref> In 1973, the company merged with Gervais Danone and began to expand internationally. In 1979, the company abandoned glassmaking by disposing of Verreries Boussois. In 1987, Gervais Danone acquired European biscuit manufacturer Général Biscuit, owners of the LU brand, and, in 1989, it bought out the European biscuit operations of [[Nabisco]].<ref name="hist2">{{Cite web | url=http://www.danone.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4h3CgHJgFiWvvqRqCLGpugijnCBoLQifW99X4_83FT9AP2C3NDQiHJHRQC2okxl/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82XzBfTjY! |publisher=Danone Group|title = Setting out to conquer Europe |accessdate = 11 April 2007}}</ref>
 
InPada 1994tahun 994, BSN changed itsmengubah namenamanya tomenjadi Groupe Danone, adoptingmengadopsi thenama namegrup ofutama. thePada group’stahun best-known international brand.1996, Franck Riboud succeededmenggantikan his fatherayahnya, Antoine, assebagai theCEO. company'sDi chairmanbawah andFranck, chiefperusahaan executivemelanjutkan officerusahanya indengan 1996fokus whenpada Riboudtiga seniorkelompok retired.produk Underutama: Riboudproduk junior,turunan the company continued to pursue its focus on three product groupssusu ''(dairy)'', beveragesminuman, anddan cereals)sereal, andserta divestedmenjual itself of several activities which had becomebisnis-bisnis non-core.
 
In 1999 and 2003, the group sold 56% and 44%, respectively, of its glass-containers business. In 2000, the group also sold most of its European beer activities (the brand [[Kronenbourg]] and the brand 1664 were sold to [[Scottish & Newcastle]] for UK£ 1.7&nbsp;billion;<ref name="find1">{{Cite news | url=http://www.findarticles.com/p/articles/mi_qn4158/is_20000321/ai_n14283654|work=The Independent |location=UK |title = Scottish & Newcastle acquires Kronenbourg in £1.7bn deal |accessdate = 12 April 2007}} {{Dead link|date=September 2010|bot=RjwilmsiBot}}</ref> Its Italian cheese and meat businesses ([[Galbani|Egidio Galbani Spa]]) were sold in March 2002;<ref name="find2">{{Cite web | url=http://www.realdeals.eu.com/Article.aspx?ArticleID=38412 |title = European Buy-Outs: Italy’s many privately owned businesses are welcoming private equity as a way to drive consolidation |publisher=Real Deals |date= 26 January 2006 |accessdate = 12 April 2007}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> as were its beer producing activities in China. The company's British (''Jacob's'') and Irish biscuit operations were sold to [[United Biscuits]] in September 2004.<ref name="find3">{{Cite news | url=http://www.findarticles.com/p/articles/mi_qn4158/is_20040724/ai_n12801313|work=The Independent |location=UK |date = 24 July 2004 |title = Danone sells its UK biscuits to United |accessdate = 12 April 2007}} {{Dead link|date=September 2010|bot=RjwilmsiBot}}</ref> In August 2005, the Group sold its sauces business in the United Kingdom and in the United States ([[HP Foods]]),<ref name="find2">{{Cite news | url=http://www.findarticles.com/p/articles/mi_m0EUY/is_30_11/ai_n14941048 |title = Heinz announced completion of its acquisition of the HP Foods Group from Groupe Danone S.A. for approximately $820&nbsp;million in cash |work=Food & Drink Weekly |date=22 August 2005 |accessdate = 12 April 2007}}</ref> in January 2006, its sauces business in Asia ([[Amoy Food]]) was sold to [[Ajinomoto]].<ref name="hist2">{{Cite web | url=http://www.danone.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4h3CgHJgFiWvvqRqCLGpugijnCBoLQifW99X4_83FT9AP2C3NDQiHJHRQC2okxl/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82XzBfTjg!|publisher=Danone Group |date =21 March 2000 |first= Lucy |last =Baker |title = Toward the third millennium |accessdate = 11 April 2007}}</ref> Despite these divestitures, Danone continues to expand internationally in its 3 core business units, emphasising health and well-being products.<ref name="20F">{{Cite web | url=http://edgar.sec.gov/Archives/edgar/data/1048515/000119312507071783/d20f.htm |publisher=Danone Group|title = Annual Report on Form 20-F |accessdate = 11 April 2007}}</ref>