</ref> Pada dekade pertama abad kedua puluh satu, Texas hold 'em mengalami peningkatan popularitas di seluruh dunia.<ref name="15stud" /> Banyak pengamat menghubungkan peningkatan ini dengan sinergi dari lima faktor: penemuan [[https://sites.google.com/site/kumpulanreviewkeren/pokerstar88-com-agen-texas-poker-dan-domino-online-indonesia-terpercaya poker online]], munculnya permainan dalam film dan televisi, [[NHL lockout tahun 2004–2005]],<ref>{{cite web |url=http://www.degroote.mcmaster.ca/News/pdfs/2006-11-14_TV_poker.pdf |title=Televised poker filled hockey void: Mac prof |last=Van Harten| first=Peter |work=Hamilton Spectator |date=November 7, 2006 |accessdate= february 28, 2013 |format=PDF}}</ref> munculnya iklan kamar kartu online di televisi, kemenangan [[Chris Moneymaker]] di kualifikasi online dalam kejuaraan [[World Series of Poker tahun 2003]].<ref name="Chechitelli">{{cite web |url=http://www.allinmag.com/article.php?article=899 |title=World Series of Poker, A Young Man's Affair? |accessdate= february 28, 2013 |last=Chechitelli |first=John |work=All In Magazine |publisher=All In |archiveurl = http://web.archive.org/web/20070805060108/http://allinmag.com/article.php?article=899 <!-- Bot retrieved archive --> |archivedate = february 28, 2013 }}</ref> <!-- Commented out, doesn't flow well.: Mason Malmuth, a poker publisher, predicts that although the boom has reached its peak in the United States, interest in Europe is continuing to rise.<ref name="Malmuthboom">
