Hermawan Kartajaya
Hermawan Kartajaya (lahir 18 November 1947) adalah seorang pakar pemasaran berkewarganegaraan Indonesia. [1] Sejak tahun 2002, ia menjabat sebagai Presiden World Marketing Association dan oleh The Chartered Institute of Marketing yang berkedudukan di Inggris ia dinobatkan sebagai 50 Gurus Who Have Shaped The Future of Marketing. [2] Saat ini ia juga menjabat sebagai Presiden MarkPlus&Co, perusahaan konsultan manajemen yang berbasis di Asia yang dirintisnya sejak tahun 1990. [3] Ia juga aktif menulis buku-buku seputar dunia pemasaran. Kartajaya merupakan orang Indonesia pertama yang memasuki ranah pemasaran internasional dengan model yang ia buat sendiri. Ia adalah seroang yang unik kombinasi dari orang yang memiliki pemikiran akan konsep bisnis yang strategis dalam bidang marketing dan seorang praktisi. [4] Hermawan yang juga founder dan President MarkPlus itu selalu mengatakan bahwa jika ingin membangun brand yang kuat perusahaan tidak boleh hanya mengandalkan iklan. Perusahaan harus melakukan sesuatu yang mengena di benak konsumen, tidak sekadar menjual tetapi memiliki implikasi jangka panjang. [5]
Hermawan Kartajaya | |
|---|---|
| Informasi pribadi | |
| Lahir | 18 November 1947 Surabaya, Jawa Timur, Indonesia |
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Menurut Asian Marketing Guru itu, perusahaan yang memiliki reputasi bagus tidak lagi memerlukan promosi, marketing, public relation, atau corporate social responsibility (CSR) karena hal itu telah terjadi dengan sendirinya.
- Pendidikan di Teknik Elektro ITS, keluar dari Institut Teknologi Sepuluh Nopember karena masalah ekonomi [6]
- Menyelesaikan gelar sarjana di Universitas Udayana [7]
- Pendidikan master di University of Strathclyde Graduate School of Business, Scotland 1995 [8]
- Pada 1990 membentuk MarkPlus, perusahaan konsultan marketing di Jakarta Indonesia
- Sejak 2002 Hermawan Kartajaya menjadi presiden dari World Marketing Association
- is also the one the few Asians who has been invited to give a speech in the American Marketing Association (AMA) Educators Conference[butuh rujukan]
- Dinobatkan sebagai 50 Gurus Who Have Shaped The Future of Marketing [9]
Publications authored by Hermawan Kartajaya: [10]
International Books:
• Attracting Investors: A Marketing Approach to Finding Funds For Your Business, with Philip Kotler (Kellogg School of Management) and S. David Young (INSEAD), published by John Wiley & Sons, New Jersey, 2004.
• Rethinking Marketing: Sustainable Market-ing Enterprise in Asia, with Philip Kotler (Kellogg School of Management), Hooi Den Huan (Nanyang Business School) and Sandra Liu (Purdue University), published by Prentice Hall Asia, 2002. This book is launched at the University of Chicago Graduate Business School—Asian Campus, Singapore, September 2002. Currently, this book is being used as second textbook for Marketing Course at Nanyang Business School, Singapore. This book has been translated into several languages.
• Repositioning Asia: From Bubble to Sustainable Economy, with Philip Kotler (Kellogg School of Management) and wholly supported by Andersen Consulting Asia Pacific, published by John Wiley & Sons, Singapore, 2000. This book was bestseller in Asia. This book has been translated into several languages.
• “The 18 Guiding Principles of Marketing Company” in Warren J. Keegan (Pace University), Global Marketing Management, Prentice Hall, New Jersey, 1999.
• “The Strategic Marketing Plus 2000 Conceptual framework for Competitive Audit, Strategy Formulation and Capability Enhancement” in Warren J. Keegan (Pace University) and Mark C. Green (Simpson College), Principles of Global Marketing, Prentice Hall, New Jersey, 1997.
Other Books:
• Attracting Tourist, Traders & Investors, published by PT Gramedia Pustaka Utama, Jakarta, 2005.
• 4G Marketing: A 90-Year Journey in Creating Everlasting Brands, published by MarkPlus&Co, Jakarta, 2005. This book is about journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia.
• Aa Gym: A Spiritual Marketer, published by MarkPlus&Co, Jakarta, 2005.
• Winning the Mom Market in Indonesia, published by MarkPlus&Co, Jakarta, 2005.
• Marketing in Venus Playbook Volume I, II, III, forthcoming publication by MarkPlus&Co, Jakarta, 2005.
• Marketing in Venus: The Garuda Indonesia Story, published by MarkPlus&Co, Jakarta, 2005.
• Metrosexuals in Venus, published by MarkPlus&Co, Jakarta, 2004.
• Marketing Yourself, published by MarkPlus&Co, Jakarta, 2004.
• Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004.
• Positioning Differentiation Brand, published by PT Gramedia Pustaka Utama, Jakarta, 2004.
• On Becoming a Customer-Centric Company, published by PT Gramedia Pustaka Utama, Jakarta, 2004. This book is a about the transformation of PT Pos Indonesia of becoming the customer-centric company.
• Hermawan Kartajaya on Positioning, published by Mizan Media Utama, Bandung, 2004.
• Hermawan Kartajaya on Differentiation, published by Mizan Media Utama, Bandung, 2004.
• Hermawan Kartajaya on Brand, published by Mizan Media Utama, Bandung, 2004.
• Marketing in Venus, published by PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia.
• Hermawan Kartajaya on Marketing, published by PT Gramedia Pustaka Utama, Jakarta, 2002. • MarkPlus on Strategy, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
• Marketing Plus 2000, published by PT Gramedia Pustaka Utama, Jakarta, 2001.
• Bridging the Network Company, published by PT Gramedia Pustaka Utama, Jakarta, 1999. This book is about on the transformation of PT Pos Indonesia of becoming the network company.
• Kiat Memenangkan Persaingan di Era Krisis (Winning in the Era of Crisis), published by PT Gramedia Pustaka Utama, Jakarta, 1998.
• Siasat Bisnis: Menang dan Bertahan di Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), published by PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997.
• Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, published by PT Elex Media Komputindo, Jakarta. This series consist of 2 books.
• Marketing Plus Series, published by Pustaka Sinar Harapan, Jakarta. This series consist of 5 books.
Journals:
• Guest Editor, with Philip Kotler (Kellogg School of Management) and Karthik Siva (Global Brand Forum), Nanyang Business Review, Special Global Brand Forum edition 2004.
• Guest Editor, with Philip Kotler (Kellogg School of Management), Nanyang Business Review, Vol. 2 No. 1, January-June 2003.
• “Only the Sustainable Succeed: Lessons from Asian Survivors”, Nanyang Business Review, Vol. 1 No. 1 January-June 2002, with Philip Kotler (Kellogg School of Management).
• “Consumer Behavior in the Economic Crisis and Its Implication for Marketing Strategy”, Kelola Gadjah Mada University Business Review, No.18/VII/1998.
• “Marketing Audit: Based on Strategic Marketing Plus 2000”, Kelola Gadjah Mada University Business Review, No.9/IV/1995.
Karya
- On Becoming a Customer-centric Company
- Marketing in Venus
- Hermawan on Marketing
- Rethinking Marketing
- Sustainable Marketing Enterprise in Asia
Referensi
- ^ http://www.bukabuku.com/authorscorner/detail/110/hermawan-kartajaya.html
- ^ http://www.eurekastreet.com.au/article.aspx?aeid=2137
- ^ http://hermawan.typepad.com/about.html
- ^ http://hermawan.typepad.com/about.html
- ^ http://bisnisukm.com/kiat-membangun-brand-yang-kuat-ala-hermawan-kartajaya.html
- ^ http://www.its.ac.id/berita.php?nomer=1186
- ^ http://www.bukabuku.com/authorscorner/detail/110/hermawan-kartajaya.html
- ^ http://www.bukabuku.com/authorscorner/detail/110/hermawan-kartajaya.html
- ^ http://www.eurekastreet.com.au/article.aspx?aeid=2137
- ^ http://hermawan.typepad.com/about.html
Pranala luar
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