In-game advertising

In-game advertising, atau periklanan dalam media video games, merupakan product placement yang mirip dengan di film.^[1] Terdapat dua tipe dari in-game advertising, statis dan dinamis. In-game advertising statis ditempatkan secara tetap pada permainan dan tidak dapat diubah setelah permainan dirilis, dan berlaku sebaliknya untuk dinamis, namun membutuhkan koneksi internet untuk dapat ditayangkan.^[2]

^ Terlutter, R., & Capella, M. L. (2013). The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Networks Games. Journal of Advertising, 42(2-3), 95-112, doi:10.1080/00913367.2013.774610
^ Boyd, G., & Layla, V. (2009). Emerging Issues in In-Game Advertising [Web log post]. Retreved December 9, 2015, from http://www.gamasutra.com/view/feature/3927/emerging_issues_ in_ingame_.php

[1] Terlutter, R., & Capella, M. L. (2013). The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Networks Games. Journal of Advertising, 42(2-3), 95-112, doi:10.1080/00913367.2013.774610

[2] Boyd, G., & Layla, V. (2009). Emerging Issues in In-Game Advertising [Web log post]. Retreved December 9, 2015, from http://www.gamasutra.com/view/feature/3927/emerging_issues_ in_ingame_.php

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