General Motors Specialty Vehicles
In 1926, GM formed an Australian subsidiary, General Motors (Australia) Limited, which imported, distributed and assembled General Motors products.[1] The bodies were manufactured at an Adelaide-based family business, Holden's Motor Body Builders, which had built up its operations with the help of tariff protection and amicable relations with trade unions.[2] During the Great Depression, Holden's Motor Body Builders collapsed, which allowed General Motors to acquire Holden, becoming General Motors-Holden [GMH] in 1931. In 1948, the first fully manufactured Australian car, the Holden 48-215, was released to great fanfare amongst the Australian public. It was marketed as "Australia's Own" Holden, and became an iconic feature of post-war Australian culture.[3]
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In 2012, GM established Opel as a niche marque in Australia and began to sell Opel branded cars in Australia. However, in August 2013, less than twelve months later, sales of Opel ceased due to low sales.[4][5]
On December 10, 2013, GM announced that Holden would cease manufacturing operations in Australia by the end of 2017.[6][7]
In 2020, GM discontinued the Holden brand due to poor reception and sales, shutting the facilities where they were produced. GM continues to export some Buick, Chevrolet, Cadillac, and GMC vehicles through a new entity called General Motors Specialty Vehicles.[8][9]
- ^ "General Motors Supplement General Motors (Australia) Ltd". Tasmania, Australia. 1926-12-22. Diarsipkan dari versi asli tanggal October 9, 2020 – via Trove.
- ^ Fahey, Jack (November 10, 2019). "The Cultivation of an Australian Identity: New Insights into Public Relations at General Motors-Holden in the Interwar Era". Australian Historical Studies. Taylor & Francis. 50 (4): 483–502. doi:10.1080/1031461X.2019.1651354.
- ^ Ketchell, Misha. "Vale Holden: how America's General Motors sold us the Australian dream". The Conversation. Diarsipkan dari versi asli tanggal February 19, 2020.
- ^ "Opel Pulls Out Of Australia". Gizmodo. August 5, 2013. Diarsipkan dari versi asli tanggal December 3, 2013.
- ^ Pettendy, Marton (November 17, 2017). "Where to for Holden and Commodore?". Motoring. Diarsipkan dari versi asli tanggal March 20, 2018.
- ^ PHILLIPS, DAVID (December 10, 2013). "Australia's Holden to cease production after 2017, GM says". AutoWeek.
- ^ "Holden announces it will cease manufacturing operations in Australia by 2017". ABC News (Siaran pers). December 10, 2013. Diarsipkan dari versi asli tanggal March 5, 2014 – via Scribd.
- ^ Dowling, Joshua (February 17, 2020). "Holden axed in Australia as General Motors gets out of right-hand-drive globally". CarAdvice.com (dalam bahasa Inggris). Diarsipkan dari versi asli tanggal February 17, 2020.
- ^ Newton, Bruce (February 2, 2020). "Holden's demise: The slow, painful death of Australia's most iconic car". The New Daily.