Pepsi (sebelumnya bernama Pepsi-Cola) adalah merek minuman ringan yang diproduksi oleh PepsiCo dan dijual di seluruh dunia melalui toko, restoran, dan mesin penjual. Minuman ini merupakan persaingan dengan Coca-Cola. Minuman ini dibuat pertama kali pada 28 Agustus 1898 oleh ahli farmasi Caleb Bradham. Merek ini menjadi merek dagang pada 16 Juni 1903.

Pepsi
Current Pepsi logo (2023–).
Logo Pepsi saat ini diperkenalkan pada tahun 2023.
JenisKola
ProdusenPepsiCo
Negara asalAmerika Serikat
Diperkenalkan1893 (sebagai Brad's Drink)
28 Agustus 1898 (sebagai Pepsi-Cola)
1961 (sebagai Pepsi)
Produk terkaitCoca-Cola
RC Cola
Irn Bru
Cola Turka
Big Cola
Situs webpepsi.com

Pepsi di Indonesia

Di Indonesia, Pepsi diproduksi oleh PT. Pepsi-Cola Indobeverages dengan pabriknya di Purwakarta, Jawa Barat dan didistribusikan oleh PT. Indofood Asahi Sukses Beverage (sekarang PT Anugerah Indofood Barokah Makmur). Perusahaan tersebut merupakan joint-venture antara PepsiCo Amerika Serikat dengan Indofood CBP Sukses Makmur Indonesia. Saat ini PT. Pepsi-Cola Indobeverages memproduksi minuman Pepsi, 7 Up, Mirinda, Gatorade, Tropicana Twister, Tehkita dan Fruitamin. Mulai 10 Oktober 2019, kontrak antara PT Anugerah Indofood Barokah Makmur dengan PepsiCo berakhir sehingga semua produk dari PepsiCo berhenti dijual.[1]

Jenis-jenis Pepsi

Dengan gula

  • Pepsi
  • Caffeine Free Pepsi
  • Pepsi Wild Cherry
  • Pepsi Vanilla
  • Pepsi Twist
  • Pepsi Lime
  • Pepsi Blue
  • Pepsi Ice
  • Pepsi Fire
  • Pepsi Gold
  • Pepsi Natural
  • Pepsi Throwback

Diet atau tanpa gula

  • Diet Pepsi (juga dikenal sebagai Pepsi Light)
    • Diet Pepsi Lemon
    • Diet Pepsi Lime
    • Diet Pepsi Wild Cherry
    • Diet Pepsi Vanilla
  • Caffeine Free Diet Pepsi
  • Pepsi Max
  • Pepsi One
  • Pepsi Next

Slogan Pepsi

  • 1939–1950: "Twice as Much for a Nickel"
  • 1950: "More Bounce to the Ounce"
  • 1950–1957: "Any Weather is Pepsi Weather"
  • 1957–1958: "Say Pepsi, Please"
  • 1961–1964: "Now It's Pepsi for Those Who Think Young"
  • 1964–1967: "Come Alive, You're in the Pepsi Generation"
  • 1967–1969: "(Taste that beats the others cold) Pepsi Pours It On".
  • 1969–1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
  • 1977–1980: "Join the Pepsi People (Feeling Free)"
  • 1980–1981: "Catch That Pepsi Spirit"
  • 1981–1983: "Pepsi's got your taste for life"
  • 1983–1984: "Pepsi Now! Take the Challenge!"
  • 1984-1991: "Pepsi. The Choice of a New Generation" (Featuring Michael Jackson)
  • 1989: "Pepsi. A Generation Ahead"
  • 1991–1992: "Gotta Have It"/"Chill Out"
  • 1992: "The Choice Is Yours"
  • 1992–1993: "Be Young, Have Fun, Drink Pepsi"
  • 1993–1994: "Right Now"
  • 1994–1995: "Double Dutch Bus"
  • 1995: "Nothing Else is a Pepsi"
  • 1995–1996: "Drink Pepsi. Get Stuff"
  • 1996-1997: "Change The Script"
  • 1997–1998: "Generation Next" (Featuring Spice Girls, Ricky Martin)
  • 1998–1999: "It's the cola" (100th anniversary commercial)
  • 1999–2000: "For Those Who Think Young"/"The Joy of Pepsi-Cola"
  • 1999-2003: "Ask For More" (Featuring Manchester United, Juventus, Spice Girls, Britney Spears, Siti Nurhaliza)
  • 2003-2006: "Its the Cola"/"Dare for More"
  • 2006–2007: "Why You Doggin' Me"/"Taste the one that's forever young"
  • 2007–2008: "More Happy"/"Taste the one that's forever young"
  • 2008: "Pepsi is #1"
  • 2008–present: "Something For Everyone"
  • 2009–present: "Refresh Everything"/"Every Generation Refreshes the World"
  • 2010–present: "Every Pepsi Refreshes The World"
  • 2011–present: "Summer Time is Pepsi Time"
  • 2011–present: "Born in the Carolinas"
  • 2012: "Where there's Pepsi, there's music" – used for the 2012 Super Bowl commercial
  • 2012: "Live For Now"
  • 2012: "Change The Game"
  • 2012: "The Best Drink Created Worldwide"
  • 2019: "For The Love Of It"

Referensi

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