New Balance: Perbedaan antara revisi

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Pada bulan Februari 2015, Perusahaan mengumumkan masuknya ke dalam pasar [[sepak bola]] dunia. New Balance memulai bisnis sepak bolanya melalui anak perusahaanya [[Warrior sports|Warrior Sports]] pada tahun 2012, dengan perjanjian sponsor senilai $40 juta-per-tahun dengan [[Liverpool F.C.|Liverpool]], dan membuat pergerakan untuk mengubah nama berdasarkan capaian dari brand perusahaan.<ref>{{cite news|url=https://www.bloomberg.com/news/articles/2015-02-04/new-balance-goes-on-offense-slides-into-soccer|title=New Balance Goes on Offense, Slides Into Soccer|last=Stock|first=Kyle|date=February 4, 2015|work=Bloomberg Business|accessdate=February 4, 2015}}</ref>
 
Selama 2016. New Balance menolak [[Kemitraan Trans-Pasifik]]<ref>{{cite web|url=http://www.centralmaine.com/2016/04/12/new-balance-raises-its-voice-against-obama-administration/|title=New Balance blasts Obama administration over trade pact, broken promise|last=Writer|first=Doug Harlow Staff|date=April 12, 2016|publisher=|quote=New Balance is "coming out against TPP after remaining neutral and quiet for about a year on the issue," LeBretton said in a telephone interview. "This administration has failed to provide a pathway that allows us to be confident that our government will take the steps to ensure our continued domestic operations and the growth in those operations. I would say that when Hillary Clinton, Bernie Sanders and Donald Trump all agree on something, then it has to be given a closer look; and they all agree that TPP is not the right policy," he said.}}</ref><ref>{{cite web|url=http://www.pressherald.com/2016/04/13/new-balance-ends-silence-criticizes-asian-trade-deal-rebukes-military-order-delay/|title=New Balance ends silence, criticizes Asian trade deal and rebukes military for order delay - The Portland Press Herald|date=April 13, 2016|publisher=}}</ref><ref>{{cite web|url=https://www.bostonglobe.com/business/2016/04/11/new-balance-says-obama-administration-reneged-deal-involving-military-business/zUdUWa23ZWv53D5a9AjNII/story.html|title=New Balance says Obama administration reneged on a deal involving military business|date=April 12, 2016|publisher=The Boston Globe|quote=New Balance is reviving its fight against the trade deal, which would, in part, gradually phase out tariffs on shoes made in Vietnam. A loss of those tariffs, the company says, would make imports cheaper and jeopardize its factory jobs in New England.|author=Jon Chesto}}</ref> dan mengutuk dukungan dari pemerintahan Obama, mereka berkata bahwa kemitraan ini dapat merusak produksi sepatu domestik mereka (Nike, yang tidak produksi di A.S., mendukung TPP).<ref>{{cite web|url=http://www.commondreams.org/views/2016/04/15/did-administration-offer-new-balance-big-contract-tpp-silence|title=Did Administration Offer New Balance A Big Contract For TPP Silence?|publisher=}}</ref><ref>{{cite web|url=http://www.newyorker.com/magazine/2017/01/09/the-trump-era-corporate-boycott|title=The Trump-Era Corporate Boycott|publisher=}}</ref> Matt Lebretton, Wakil Kepala Humas perusahaan di bulan April 2016 mengatakan "Aku mengatakan bahwa ketika Hillary Clinton, [[Bernie Sanders]] dan [[Donald Trump]] setuju pada sesuatu, maka harus diselidiki lebih dalam lagi; dan mereka semua setuju bahwa TPP bukanlah kebijakan yang tepat." Setelah Donald Trump memenangkan pemilihan presiden A.S. tahun 2016, Lebretton memberitahukan seorang reporter "Pemerintahan Obama tidak mendengarkan kami [mengenai perdagangan] dan terus terang, dengan Presiden terpilih Trump, kami merasa semua akan berjalan di jalan yang benar." Beberapa stasiun berita melaporkan bahwa kampanye boikot ad-hoc dibuat karena perkataan Lebretton cenderung mendukung Trump.<ref>{{Cite news|url=https://www.wsj.com/articles/new-balance-faces-social-media-backlash-after-welcoming-trump-1478823102|title=New Balance Faces Social Media Backlash After Welcoming Trump|last=Germano|first=Sara|date=November 11, 2016|newspaper=Wall Street Journal|issn=0099-9660|access-date=November 12, 2016}}</ref><ref>{{Cite news|url=https://www.boston.com/news/business/2016/11/10/people-are-trashing-new-balance-sneakers-after-the-companys-apparent-pro-trump-comments|title=People are trashing New Balance sneakers after the company's apparent pro-Trump comments|date=November 10, 2016|newspaper=Boston.com|language=en-US|access-date=November 12, 2016}}</ref><ref>{{Cite news|url=http://www.nbcnews.com/business/business-news/grubhub-new-balance-called-out-social-media-overly-political-comments-n682506|title=This is why people are lighting their New Balance shoes on fire|newspaper=NBC News|access-date=November 12, 2016}}</ref><ref>{{Cite news|url=https://www.gq.com/story/donald-trump-new-balance-sneakers/|title=Our New President Just Got His First Sneaker Endorsement (Update)|date=November 9, 2016|newspaper=GQ|access-date=November 14, 2016}}</ref> Pemilik dan Ketua Davis mendonasikan hampir $400,000 ke [[Komite Kemenangan Trump]] di bulan September 2016.<ref>{{cite news|url=https://www.bostonglobe.com/metro/2017/01/13/new-balance-founder-gave-nearly-trump/HEoVw5ig6OHhLKOc3dDorO/story.html|title=New Balance founder gave nearly $400,000 to Trump|last1=O'Sullivan|first1=Jim|date=January 13, 2017|work=Boston Globe|accessdate=January 21, 2017}}</ref>
 
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