Wikipedia:Hindari pernyataan visi-misi: Perbedaan antara revisi

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{{about|missionpenggunaan statementsvisi-misi indalam articlesartikel|Wikipedia'svisi-misi missionWikipedia|Wikipedia:PurposeVisi dan misi}}
{{essay|WP:MISSIONSLOGAN|WP:SLOGANNOVISIMISI}}
{{Nutshell|Pernyataan visi-misi jarang menjelaskan suatu hal dalam konteks ensiklopedia dan tidak boleh dituliskan dalam artikel.}}
{{Nutshell|Mission statements rarely tell us much and should generally not be transcribed in full in Wikipedia articles.}}
[[File:Mission statement-id.pngsvg|thumb|DoApakah thesebasa-basi platitudessemacam helpini themembantu readerpembaca understandmemahami the companyperusahaan?]]
 
Banyak organisasi, merek dagang, dan perusahaan mendeskripsikan aspirasi mereka dalam bentuk [[visi dan misi]] dan/atau [[slogan]]. Visi-misi maupun slogan jarang memberikan wawasan yang mendalam tentang organisasi/perusahaan, apa kegiatannya, atau dampaknya. Kalimat visi-misi dan slogan lebih fokus pada [[basa-basi]] daripada jenis tulisan yang dihadirkan Wikipedia. Kalimat ini jarang memberi tahu kita sesuatu yang berguna dan tidak membantu membangun kelayakan sebuah artikel organisasi/perusahaan.
Many companies, non-profits and other organizations briefly describe their aspirations in the form of [[mission statement]]s and/or [[slogan]]s. These rarely provide any insight into the company, what it does, or the impact it has. Instead, they focus on [[platitude]]s rather than the kind of specifics Wikipedia aspires to. In short, they rarely tell us anything useful and do not help establish the [[WP:Notability (organizations and companies)|notability]] of the company or organization.
 
Meskipun pernyataan ini mungkin sangat berarti bagi mereka yang bergabung di dalam organisasi/perusahaan, pernyataan ini jarang dapat dibedakan dari visi-misi organisasi/perusahaan lain. Jika visi-misi tidak menggambarkan kekhasan dan tidak mendukung keunggulan subjek, tidak boleh dimasukkan dalam artikel.
While these statements may be very meaningful to those in the organization, they are rarely differentiable from any other mission statement. If a mission statement doesn't describe the organization, help readers understand how this organization is unique and doesn't support the notability of the subject, it probably should not be transcribed in full in the article.
 
Dalam kasus yang sangat jarang, dapat saja memparafrasekan visi-misi yang panjang, sehingga meniadakan bahasa promosi diri yang muluk-muluk. Misalnya, jika visi sebuah perusahaan adalah: "Menciptakan sebuah produk makanan berkualitas internasional yang memenuhi harapan konsumen", kita mungkin dapat mengubahnya menjadi "Perusahaan ini memproduksi makanan berkualitas dunia yang memberikan kepuasan konsumen.” Namun pada akhirnya, apakah visi-misi ini berbeda dengan bisnis sejenis lainnya? Apakah itu memberi tahu kita sesuatu? Bahkan ini mungkin harus ditiadakan dari artikel.
In some cases, it might be appropriate to paraphrase a lengthy mission statement, thus removing the flowery, self-promotional language. For example, if a company mission statement uses weasel words to claim that the firm aims at "producing amplifiers that are widely seen as the most premium, pro-grade gear, that is of legendary quality", this might be paraphrased as "The firm's mission statement states that the company aims to produce quality products." But in the end, is this goal any different than any other similar business? Does it tell us anything? Even this should probably be left out of the article.
 
Bahkan penyertaan visi-misi dapat kami cap sebagai [[Wikipedia:Konflik kepentingan|konflik kepentingan]]. Hal ini dikarenakan penulisnya dapat saja memiliki kedekatan atau terlibat dalam kegiatan organisasi atau perusahaan sehingga seolah-olah penulis tersebut mempromosikan kepentingannya.
Additionally, a full mission statement appearing in a Wikipedia article, especially if it is lengthy, is seen by some Wikipedia editors as a "red flag" for a possible [[WP:COI|conflict of interest]]. This is because editors directly involved with the company or organization are generally those most interested in promoting awareness of the mission statement.
 
Visi-misi umumnya mengalami beberapa masalah mendasar yang bertentangan dengan pedoman gaya Wikipedia, yakni:
Mission statements generally suffer from some fundamental problems that are incompatible with Wikipedia style guidelines:
* Ditulis oleh perusahaan sehingga dianggap [[Wikipedia:Sumber tepercaya|sumber primer]].
* Even though mission statements are verifiable, they are [[WP:PRIMARY|written by the company itself]], which makes them a primary source.
* [[Wikipedia:Hindari istilah hiperbolis|Bahasa yang digunakan biasanya berbunga-bunga atau berlebihan]].
* They contain [[Wikipedia:Avoid weasel words|boastful words]] and [[Wikipedia:Avoid peacock terms|puffed-up, flowery language]].
* Memuat klaim tak jelas tanpa memiliki dasar seperti "Kami merupakan pelopor <masukkan industri di sini> yang terdepan".
* They contain vague unsubstantiated claims such as ''We are the industry leaders in commitment to'' &lt;insert industry here&gt; ''excellence''.
* Memuat [[Wikipedia:BOLAKRISTAL|masa depan perusahaan]]: seperti menjadi perusahaan terdepan, tepercaya, atau paling top.
* They focus on the speculation about the [[Wikipedia:What Wikipedia is not#Wikipedia is not a crystal ball|future of the company]]: becoming the industry leader, or the top producer, or the most reliable manufacturer.
* Memuat kalimat promosi
* They are [[Wikipedia:Spam|promotional]] in both tone and purpose.
* Tidak bisa dipastikan oleh sumber pihak ketiga.
* They are not usually [[Wikipedia:Verifiability|verifiable]] in [[Wikipedia:Reliable sources|third party sources]].
 
==Lihat pula==
==When should mission statements be included?==
* [[Wikipedia:IKLAN|Wikipedia bukanlah tempat beriklan]]
The rare mission statement which is specific and speaks directly to how that organization is notable (such as Wikimedia's mission statement<ref>{{cite web|url=http://wikimediafoundation.org/wiki/Mission_statement|title=Mission Statement|publisher=Wikimedia|accessdate=2009-11-13}}</ref> or even the preamble to the [[United States Constitution]]) should be included in the article prose and adequately [[WP:REF|cited]], rather than simply copied verbatim and left to stand on its own. Tell the reader why and how reliable secondary sources view portions of the mission statement as an important part of how the organization works and reference not just the mission statement itself (which is, by definition, a [[WP:PRIMARY|primary source]]) but also third party sources that provide that analysis of the mission statement.
* [[Wikipedia:Permohonan pendapat/Visi dan Misi]]
 
* [[Wikipedia:Kelayakan artikel/Organisasi dan perusahaan]]
Another case in which mission statements can be included, at least in part, is when the mission statement has been written about by secondary or tertiary sources. In some cases, controversies have arisen in regards to company mission statements, often because a company's actions are greatly at odds with its mission statement, and these controversies have been the subject of investigative reports in newspapers, magazines, and books. If a reputable source discusses a company's mission statement, it may be appropriate to include points raised in these sources.
 
However, Wikipedia editors should be careful not to become "investigative journalists" themselves in an attempt to identify ways in which a company's actions do not meet the goals in its mission statement. This would be [[WP:SYNTH|synthesis]]<ref>An example of synthesis in this context would be if a Wikipedia editor described a company's mission statement (A), and then described incidents in newspaper reports that appear to conflict with that mission statement (B), and then arrived at a synthesis (A+B=C), in which the editor would assert that the company had violated its mission statement. Only an independent published source can arrive at these types of conclusions. For us humble Wikipedia editors, all we can do is "just state the facts", without synthesis or speculation.</ref> and/or [[WP:OR|original research]], both of which are prohibited.
 
==See also==
* [[WP:PROMOTION|Wikipedia policy:Wikipedia is NOT advertising]]
* {{format link|Chipotle Mexican Grill#Food sourcing}}, for an example of points from a corporate mission statement effectively incorporated into the article's [[prose]].
 
==Notes==
{{reflist}}
 
{{Wikipedia essays|building}}