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'''Hermawan Kartajaya''' ({{lahirmati|[[Kota Surabaya|Surabaya]], [[Jawa Timur]]|18|11|1947}}) adalah seorang pakar [[pemasaran]] berkewarganegaraan [[Indonesia]].<ref> name="bukabuku.com">http://www.bukabuku.com/authorscorner/detail/110/hermawan-kartajaya.html </ref>
Ia pernah menjabat sebagai Presiden [[World Marketing Association]] dan oleh [[The Chartered Institute of Marketing]] yang berkedudukan di [[Inggris]] ia dinobatkan sebagai ''50 Gurus Who Have Shaped The Future of Marketing''.<ref name="Salinan arsip">{{Cite web |url=http://www.eurekastreet.com.au/article.aspx?aeid=2137 |title=Salinan arsip |access-date=2010-04-20 |archive-date=2011-02-18 |archive-url=https://web.archive.org/web/20110218175513/http://www.eurekastreet.com.au/article.aspx?aeid=2137 |dead-url=yes }}</ref>
 
Saat ini ia juga menjabat sebagai Chairman [[MarkPlus,Inc.|MarkPlus, Inc.]], perusahaan konsultan manajemen yang berbasis di [[Indonesia]] yang dirintisnya sejak tahun [[1990]].<ref name="hermawan.typepad.com">http://hermawan.typepad.com/about.html </ref>
 
Kartajaya pernah mengenyam Pendidikan Tinggi di Teknik Elektro [[Institut Teknologi Sepuluh Nopember]], namun harus keluar karena permasalahan ekonomi.<ref>{{Cite web|url=http://www.bukabuku.com/authors_corners/view/19569/hermawan-kartajaya.html|title=Bukabuku.com - Pojok Pengarang|website=www.bukabuku.com|access-date=2020-02-20}}</ref> Pada tahun 2010, ITS Surabaya menganugerahkan ''Doctor Honoris Causa'', pertama sepanjang sejarah, kepada Hermawan Kartajaya untuk pencapaian ilmu pemasaran dunia.
 
Kartajaya aktif menulis buku-buku seputar dunia pemasaran. Kartajaya merupakan orang Indonesia pertama yang memasuki ranah pemasaran internasional dengan model yang ia buat sendiri. Ia adalah seorang yang unik kombinasi dari orang yang memiliki pemikiran akan konsep bisnis yang strategis dalam bidang marketing dan seorang praktisi.<ref>http:// name="hermawan.typepad.com"/about.html </ref>
 
== Riwayat Pendidikan dan Karier ==
* Ia pernah mengenyam Pendidikan Tinggi di Teknik Elektro [[Institut Teknologi Sepuluh Nopember]], namun harus keluar karena permasalahan ekonomi <ref>{{Cite web|title=Salinan arsip|url=httphttps://www.its.ac.id/berita.php?nomer=1186 |title=Salinan arsip |accessnews/2005/03/15/hermawan-date=2010kartajaya-04alumni-20 |archiveits-date=2007paling-07-28 dicari/|archive-url=https://web.archive.org/web/2007072811325320220714042803/httphttps://www.its.ac.id/berita.php?nomernews/2005/03/15/hermawan-kartajaya-alumni-its-paling-dicari/|archive-date=1186 2022-07-14|dead-url=yes |access-date=2010-04-20}}</ref>
* Ia menyelesaikan gelar sarjana di Universitas Surabaya, Indonesia.<ref> http://www.name="bukabuku.com"/authorscorner/detail/110/hermawan-kartajaya.html </ref>
* Ia mendapatkan gelar master di University of [[Strathclyde Graduate School of Business]], [[Scotland]] 1995 <ref> http://www.name="bukabuku.com"/authorscorner/detail/110/hermawan-kartajaya.html </ref>
* Pada 1990 membentuk MarkPlus, perusahaan konsultan marketing di Surabaya, Indonesia.
* Satu dari hanya sedikit orang Asia yang pernah diundang untuk berpidato di [[American Marketing Association]] (AMA) Educators Conference{{Fact|date=July 2008}}
* Dinobatkan sebagai ''50 Gurus Who Have Shaped The Future of Marketing'' <ref>{{Cite web |url=http://www.eurekastreet.com.au/article.aspx?aeid=2137 |titlename="Salinan arsip |access-date=2010-04-20 |archive-date=2011-02-18 |archive-url=https://web.archive.org/web/20110218175513/http://www.eurekastreet.com.au/article.aspx?aeid=2137 |dead-url=yes }}<"/ref>
 
== Buku ==
{{Rapikan-bagian}}
Hermawan Kartajaya telah menulis banyak buku, di antaranya adalah: <ref> http://name="hermawan.typepad.com"/about.html </ref>
 
=== Buku (Internasional) ===
 
* ''Marketing in Venus''venus▼
* Attracting Investors: A Marketing Approach to Finding Funds For Your Business, with Philip Kotler (Kellogg School of Management) and S. David Young (INSEAD), published by John Wiley & Sons, New Jersey, 2004.
*
 
* Rethinking Marketing: Sustainable Market-ing Enterprise in Asia, with Philip Kotler (Kellogg School of Management), Hooi Den Huan (Nanyang Business School) and Sandra Liu (Purdue University), published by Prentice Hall Asia, 2002. This book is launched at the University of Chicago Graduate Business School—Asian Campus, Singapore, September 2002. Currently, this book is being used as second textbook for Marketing Course at Nanyang Business School, Singapore. This book has been translated into several languages.
 
* Repositioning Asia: From Bubble to Sustainable Economy, with Philip Kotler (Kellogg School of Management) and wholly supported by Andersen Consulting Asia Pacific, published by John Wiley & Sons, Singapore, 2000. This book was bestseller in Asia. This book has been translated into several languages.
 
* ''The 18 Guiding Principles of Marketing Company'' in Warren J. Keegan (Pace University), Global Marketing Management, Prentice Hall, New Jersey, 1999.
 
* ''The Strategic Marketing Plus 2000 Conceptual framework for Competitive Audit, Strategy Formulation and Capability Enhancement'' in Warren J. Keegan (Pace University) and Mark C. Green (Simpson College), Principles of Global Marketing, Prentice Hall, New Jersey, 1997.
 
=== Buku (Nasional) ===
* Attracting Tourist, Traders & Investors, diterbitkanpublished olehby PT Gramedia Pustaka Utama, Jakarta, 2005.
* 4G Marketing: A 90-Year Journey in Creating Everlasting Brands, diterbitkanpublished olehby MarkPlus&Co, Jakarta, 2005. This book is about the journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia.▼
 
*Aa Gym: A Spiritual Marketer, published by MarkPlus&Co, Jakarta, 2005.
▲* 4G Marketing: A 90-Year Journey in Creating Everlasting Brands, diterbitkan oleh MarkPlus&Co, Jakarta, 2005. This book is about journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia.
*Winning Marketingthe inMom Venus:Market The Garudain Indonesia Story, diterbitkanpublished olehby MarkPlus&Co, Jakarta, 2005.▼
 
*Marketing Aain Gym:Venus APlaybook SpiritualVolume MarketerI, diterbitkanII, III, published olehby MarkPlus&Co, Jakarta, 2005.
*Marketing in Venus: The Garuda Indonesia Story, published by MarkPlus&Co, Jakarta, 2005.
 
* Winning the Mom MarketMetrosexuals in IndonesiaVenus, diterbitkanpublished olehby MarkPlus&Co, Jakarta, 20052004.
*Marketing Metrosexuals in VenusYourself, diterbitkanpublished olehby MarkPlus&Co, Jakarta, 2004.▼
 
*Berbisnis Marketingdengan inHati Venus(Compassionate PlaybookMarketing), Volumewith I,K.H. II,Abdullah Gymnastiar (Aa IIIGym), diterbitkanpublished olehby MarkPlus&Co, Jakarta, 20052004.
*Positioning MarketingDifferentiation Plus 2000Brand, diterbitkanpublished olehby PT Gramedia Pustaka Utama, Jakarta, 20012004.▼
 
* On Becoming a Customer-Centric Company, diterbitkanpublished olehby PT Gramedia Pustaka Utama, Jakarta, 2004. This book is a about the transformation of PT Pos Indonesia ofinto becoming thea customer-centric company.▼
▲* Marketing in Venus: The Garuda Indonesia Story, diterbitkan oleh MarkPlus&Co, Jakarta, 2005.
* Hermawan Kartajaya on Positioning, diterbitkanpublished olehby Mizan Media Utama, Bandung, 2004.▼
 
* Hermawan Kartajaya on Differentiation, diterbitkanpublished olehby Mizan Media Utama, Bandung, 2004.▼
▲* Metrosexuals in Venus, diterbitkan oleh MarkPlus&Co, Jakarta, 2004.
* Hermawan Kartajaya on Brand, diterbitkanpublished olehby Mizan Media Utama, Bandung, 2004.▼
 
* Marketing Yourselfin Venus, diterbitkanpublished olehby MarkPlus&CoPT Gramedia Pustaka Media, Jakarta, 20042003. This book is a bestseller in Indonesia.
* Hermawan Kartajaya on Marketing, diterbitkanpublished olehby PT Gramedia Pustaka Utama, Jakarta, 2002.▼
 
* MarkPlus on Strategy, diterbitkanpublished olehby PT Gramedia Pustaka Utama, Jakarta, 2002.▼
* Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004.
*Marketing Plus 2000, published by PT Gramedia Pustaka Utama, Jakarta, 2001.
 
*Bridging Positioningthe DifferentiationNetwork BrandCompany, diterbitkanpublished olehby PT Gramedia Pustaka Utama, Jakarta, 20041999.
* Kiat Memenangkan Persaingan di Era Krisis (Winning in the Era of Crisis), diterbitkanpublished olehby PT Gramedia Pustaka Utama, Jakarta, 1998.▼
 
* Siasat Bisnis: Menang dan Bertahan pada Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), diterbitkanpublished olehby PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997.▼
▲* On Becoming a Customer-Centric Company, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2004. This book is a about the transformation of PT Pos Indonesia of becoming the customer-centric company.
* Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, diterbitkanpublished olehby PT Elex Media Komputindo, Jakarta. This series consist of 2 books.▼
 
*Marketing Plus Series, published by Pustaka Sinar Harapan, Jakarta. This series consists of 5 books. (On Becoming a Customer-centric Company, Marketing in Venus, Hermawan on Marketing, Rethinking Marketing, and Sustainable Marketing Enterprise in Asia)
▲* Hermawan Kartajaya on Positioning, diterbitkan oleh Mizan Media Utama, Bandung, 2004.
 
▲* Hermawan Kartajaya on Differentiation, diterbitkan oleh Mizan Media Utama, Bandung, 2004.
 
▲* Hermawan Kartajaya on Brand, diterbitkan oleh Mizan Media Utama, Bandung, 2004.
 
* Marketing in Venus, diterbitkan oleh PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia.
 
▲* Hermawan Kartajaya on Marketing, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2002.
 
▲* MarkPlus on Strategy, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2002.
 
▲* Marketing Plus 2000, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2001.
 
* Bridging the Network Company, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 1999. This book is about on the transformation of PT Pos Indonesia of becoming the network company.
 
▲* Kiat Memenangkan Persaingan di Era Krisis (Winning in the Era of Crisis), diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 1998.
 
▲* Siasat Bisnis: Menang dan Bertahan pada Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), diterbitkan oleh PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997.
 
▲* Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, diterbitkan oleh PT Elex Media Komputindo, Jakarta. This series consist of 2 books.
 
* Marketing Plus Series, diterbitkan oleh Pustaka Sinar Harapan, Jakarta. This series consist of 5 books.
 
* ''On Becoming a Customer-centric Company''
▲* ''Marketing in Venus''
* ''Hermawan on Marketing''
* ''Rethinking Marketing''
* ''Sustainable Marketing Enterprise in Asia''
 
=== Jurnal ===
 
* Guest Editor, with Philip Kotler (Kellogg School of Management) and Karthik Siva (Global Brand Forum), Nanyang Business Review, Special Global Brand Forum edition 2004.
 
* Guest Editor, with Philip Kotler (Kellogg School of Management), Nanyang Business Review, Vol. 2 No. 1, January-June 2003.
 
* ''Only the Sustainable Succeed: Lessons from Asian Survivors'', Nanyang Business Review, Vol. 1 No. 1 January-June 2002, with Philip Kotler (Kellogg School of Management).
 
* ''Consumer Behavior in the Economic Crisis and Its Implication for Marketing Strategy'', Kelola Gadjah Mada University Business Review, No.18/VII/1998.
 
* ''Marketing Audit: Based on Strategic Marketing Plus 2000'', Kelola Gadjah Mada University Business Review, No.9/IV/1995.
 
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* [http://www.hermawankartajaya.com Blog pribadi] {{Webarchive|url=https://web.archive.org/web/20201214095510/http://hermawankartajaya.com/ |date=2020-12-14 }}
* [http://www.markplusnco.com MarkPlus&Co] {{Webarchive|url=https://web.archive.org/web/20201123224043/http://www.markplusnco.com/ |date=2020-11-23 }}
 
{{lifetime|1947||}}▼
 
{{DEFAULTSORT:Kartajaya, Hermawan}}
[[Kategori:PengusahaWirausahawan Indonesia]]▼
▲{{lifetime|1947||}}
▲[[Kategori:Pengusaha Indonesia]]
[[Kategori:Tokoh dari Surabaya]]
[[Kategori:Tionghoa-Indonesia]]
Diperoleh dari "https://wiki-indonesia.club/wiki/Hermawan_Kartajaya"