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Jollibee

jaringan restoran makanan cepat saji multinasional asal Filipina
Revisi sejak 6 Februari 2024 12.05 oleh 149.108.45.11 (bicara) (→Sejarah: Menerjemahkan kalimat)
Halaman ini berisi artikel tentang jaringan restoran cepat saji. Untuk perusahaan yang memiliki merek dan rantai makanan cepat saji lainnya, lihat Jollibee Foods Corporation.

Jollibee adalah jaringan restoran cepat saji Filipina yang dimiliki oleh Jollibee Foods Corporation (JFC). Hingga September 2023, terdapat lebih dari 1.500 gerai Jollibee di seluruh dunia,[2] dengan restoran di Asia Tenggara, Timur Tengah, Asia Timur (Hong Kong dan Makau), Amerika Utara, dan Eropa (termasuk Spanyol, Italia),[3] dan Britania Raya).[4]

Jollibee
Berkas:Jollibee 2011 logo.svg
Logo sejak 2011
Jenis produkFast food chain
PemilikJollibee Foods Corporation
NegaraFilipina
Diluncurkan11 Januari 1978; 46 tahun lalu (1978-01-11)
PasarAsia Tenggara, Timur Tengah, Eropa Barat, Amerika Utara, Asia Timur (Hong Kong, Makau)
JargonLanghap-Sarap
Bida ang sarap/saya!
No. 1 Sa Saya
Situs webwww.jollibee.com.ph
Jollibee
PendiriTony Tan Caktiong
Kantor pusatJollibee Plaza Building, Emerald Ave, Ortigas Center, Pasig, Metro Manila, Filipina[1]
Cabang
1,500[2] (2021)
Situs webwww.jollibee.com.ph Sunting ini di Wikidata
Facebook: JollibeePhilippines X: jollibee Instagram: jollibee Youtube: UCyk1UBhROhDTgFzh6Ls-jRA Modifica els identificadors a Wikidata

Sejarah

Pada tahun 1975, Tony Tan Caktiong dan keluarganya membuka kedai es krim Magnolia di Cubao, Kota Quezon.[5][6] Gerai ini kemudian mulai menawarkan makanan panas dan roti lapis. Ketika makanan menjadi lebih populer daripada es krim, keluarga ini memutuskan untuk mengubah kedai es krim menjadi restoran cepat saji, yang menjadi gerai Jollibee pertama pada tahun 1978.[7] Management consultant Manuel C. Lumba advised the family on the change in strategy.[5] Jollibee awalnya bernama "Jolibe", namun berganti nama menjadi "Jollibee".[8]

Jollibee Foods Corporation (JFC) was incorporated in January 1978.[note 1] By the end of that year, there were seven Jollibee branches in Metro Manila. The first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979.[11]

Jollibee experienced rapid growth.[12] The chain was able to withstand the entry of McDonald's into the Philippines in 1981 by focusing on the specific tastes of the Filipino market.[13][apa contohnya?] The first provincial Jollibee outlet opened in Mabalacat.[14] The first overseas Jollibee opened in Taiwan in 1986; that location eventually closed.[15] Jollibee continued to expand and set up outlets both within the country and abroad.[16] On June 13, 1998, Jollibee opened its first United States location in Daly City, California, with franchises soon following in Singapore, Italy, Qatar, and China.[17][18][19] Jollibee launched its first branch in Dubai in 1995, which closed, and reentered the market in 2015;[15][20] it currently operates 16 franchises across the United Arab Emirates. As a result of the 1997 Asian financial crisis, the chain was forced to withdraw its operations in Malaysia and Indonesia.[21][22] Jollibee returned to Malaysia in December 2018, opening a location in Kota Kinabalu; the chain has since expanded to seven locations in the country.[23][24][25]

In 2013, Jollibee opened its first branch in Singapore, and it has since opened five branches.[26] In 2016, the chain opened its first Canadian restaurant in Winnipeg.[27] Jollibee first entered Europe in 2018 with the opening of a branch in Milan,[28] which was followed by its second European location in London on October 20, 2018.[29] In 2018, Jollibee opened locations in Manhattan and Edmonton.[30][31][32] Jollibee announced plans to open 509 stores in the US and Canada in 2021.[33] In August 2022, Jollibee opened a Times Square location.[34]

Products

 
A piece of Chickenjoy alongside palabok, a traditional Filipino noodle dish
 
Two pieces of Chickenjoy, the chain's core product; along with gravy, Burger Steak and a serving of rice in Kuala Lumpur, Malaysia

Jollibee offers American-influenced fast food items and casual Filipino fare. Among the establishment's best sellers are the Yumburger, the house hamburger first introduced during their early days of operation;[35] the Chickenjoy, a fried chicken meal, introduced in the 1980s, with regular and spicy versions;[36] and Jolly Spaghetti, a sweet Filipino spaghetti that includes a beef sauce with pieces of hot dog and ham.[16] In 1995, Jollibee introduced the Burger Steak to its menu.[37] At its international locations, Jollibee also offers offers localized products, such as chili chicken in Vietnam and nasi lemak in Brunei.[8] Jollibee serves Coca-Cola products in the Philippines and Pepsi products in its overseas markets.[butuh rujukan]

Chickenjoy

Chickenjoy adalah makanan ayam goreng yang renyah.[38] Makanan dapat dipesan dengan beberapa lauk, termasuk nasi dan saus, kentang goreng, jagung mentega, dan spageti.[39][40]

Yumburger

 
Cheesy Yumburger

The Yumburger (also spelled as Yum Burger, or Yum!), one of the first products sold by Jollibee, is a hamburger containing a beef patty topped with mayonnaise.[35][41][42][43][44] In The Daily Telegraph, Michael Deacon described the Yumburger as "a slim, floppy, somewhat damp hamburger slathered with a strangely sweet mayo" in his three-star review of a Jollibee location in London.[44]

In 2017, Jollibee introduced the Aloha Yumburger.[45] That same year, an advertising video on YouTube about the Yumburger went viral in the Philippines.[46] A 2019 Yumburger commercial about love on Father's Day was the subject of memes.[47][48] Merchandise depicting the Yumburger was released in 2018 as a collectible toy set with the Jolly Kiddie Meal.[49][50]

Kepemilikan dan pengelolaan

Jollibee dimiliki oleh Jollibee Foods Corporation, yang berbasis di Pasig, Filipina. JFC telah beroperasi sebagai pemilik waralaba sejak tahun 1979. JFC juga memiliki merek makanan cepat saji lainnya di Filipina, termasuk Chowking, Greenwich Pizza, Red Ribbon Bakeshop, dan Mang Inasal, dan mengoperasikan waralaba Burger King.[51]

Lokasi cabang

Artikel utama: Daftar negara yang memiliki gerai Jollibee
 
Branches around the world:
  Current locations
  Former locations
  Planned locations
  No current or planned locations

Jollibee dimulai dengan lima cabang pada tahun 1978.Hingga Mei 2019, Jollibee mengoperasikan lebih dari 1.300 toko, dengan 1.150 toko di Filipina dan 234 toko di pasar luar negeri.[52] Jollibee memiliki lokasi di Asia Tenggara, Asia Timur, Timur Tengah, Amerika Utara, Eropa, dan Oseania.[53] Perusahaan ini juga telah membuka cabang di Kepulauan Mariana Utara[54][55][56] and Papua New Guinea.[57]

 
Lokasi Jollibee di Toronto, Ontario, Kanada
 
Truk makanan Jollibee di Baliwag, Bulacan, Filipina

Pemasaran dan periklanan

Basis pelanggan

Di luar Filipina, basis pelanggan Jollibee bervariasi berdasarkan wilayah. Di Timur Tengah, pasar utama Jollibee adalah para pekerja Filipina di luar negeri, sedangkan di Vietnam adalah penduduk lokal. Vietnam memiliki waralaba terbanyak di luar Filipina, dengan lebih dari 100 lokasi.[8]

Maskot

 
Maskot Jollibee di Trece Martires, Cavite

Diperkenalkan pada tahun 1980, Jollibee adalah maskot lebah Antropomorfisme besar yang mengenakan blazer, kemeja, dan topi koki berwarna merah.[58] Desain Jollibee didasarkan pada Mickey Mouse.[8] Maskot ini dirancang untuk melambangkan optimisme orang Filipina. Tony Tan, pendiri Jollibee, telah membandingkan karakter maskot ini dengan kelas pekerja Filipina, dengan menyatakan bahwa lebah "melompat-lompat dan menghasilkan hal-hal yang manis untuk kehidupan, dan bahagia meskipun sibuk".[59] Jollibee mengembangkan maskot tambahan, beberapa di antaranya ditampilkan dalam Jollitown, sebuah acara anak-anak yang ditayangkan di Filipina.[8]

Nama Tahun diperkenalkan Tahun dihentikan Representasi
Jollibee 1980[58] — Maskot dan koki waralaba utama, hidangan khas Filipina[60]
Chickee 1983[58] Mid-1990s Chickenjoy
Lady Moo 1983[58] Mid-1990s Milkshakes
Mico 1983-1984[61] Mid-1990s Breakfast and milkshakes
Champ 1984 (1st incarnation)[58]
2020 (2nd incarnation) 		2004 (1st incarnation)
present (2nd incarnation) 		Champ premium hamburger
Mr. Yum / Yum circa 1980-1983 (sebagai Mr. Yum)
2008 (sebagai Yum) 		2008 (sebagai Mr. Yum)
present (sebagai Yum)[60] 		Burger[60]
Twirlie 1988[butuh rujukan] — Sundae[60]
Popo sekitar 1980-1984[61] — Kentang goreng[60]
Hetty 1984[58] — Spaghetti[60]

Media massa

Seri televisi

Artikel utama: Jollitown

Pada tanggal 13 April 2008, Jollibee menayangkan perdana Jollitown, sebuah acara televisi anak-anak. Penayangan perdana ini bertepatan dengan ulang tahun ke-30 Jollibee. Acara ini menampilkan beberapa karakter, termasuk Jollibee, Yum si ilmuwan, Twirlie si pemain bintang, Hetty si pemandu sorak, dan Popo si pelatih olahraga. Acara ini ditayangkan setiap hari Minggu pukul 9:30 pagi di GMA Network.[62] Pada tanggal 17 Juli 2011, Jollitown pindah ke ABS-CBN untuk musim keempat dan kelima, ditayangkan pada hari Minggu pukul 09:00. Pada tanggal 20 Juli 2013, acara ini pindah kembali ke GMA Network untuk musim keenamnya hingga tamat pada tanggal 12 Oktober.

Iklan web

Pada bulan November 2018, 23 video orisinal Kwentong Jollibee di saluran YouTube mencapai total 64 juta penayangan.[63] After nearly two years the total views had risen to 405 million, with 567,000 subscribers, in July 2020.[64]

Lihat pula

Catatan

  1. ^ JFC menyatakan bahwa tanggal pendiriannya adalah pada tanggal 28 Januari 1978,[9] sementara Bursa Efek Filipina mencantumkan tanggal pendirian sebagai 11 Januari 1978.[10]

Referensi

  1. ^ "Company Information". Philippine Stock Exchange Inc. Diakses tanggal 3 September 2020. 
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  3. ^ "Blockbuster lines greet Jollibee's first store opening in Milan, Italy". BusinessMirror (dalam bahasa Inggris). March 26, 2018. Diakses tanggal April 16, 2018. 
  4. ^ "Jollibee UK Reports Robust Q3 2023 Growth Driven by Strong Consumer Demand". European Business Magazine. 29 November 2023. Diakses tanggal 4 February 2024. 
  5. ^ a b Go, Josiah (2001). Fundamentals of Marketing: In The Philippine Setting. Quezon road, Philippines: Design Plus. hlm. 1–2. ISBN 971-91860-5-4. 
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  24. ^ Rebecca Vega (July 8, 2018). "OMG Guys! Jollibee is Finally Opening Their First Branch Malaysia!". World of Buzz. Diakses tanggal December 15, 2018. 
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  29. ^ "Crowds brave London chill for Philippine fast-food giant Jollibee's British debut". The Straits Times (dalam bahasa Inggris). 22 October 2018. Diakses tanggal 22 February 2020. 
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  34. ^ Tara, Serena (August 22, 2022). "Jollibee Opens Its Flagship Times Square Location After Years of Anticipation". Thrillist. Diakses tanggal September 11, 2022. 
  35. ^ a b Gomez, Arvee (December 12, 2015). "Serving a Jolly Nation: The Jollibee Success Story". Philippine Primer. Diakses tanggal April 6, 2018. 
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  38. ^ "Jollibee Brings Its Iconic Chickenjoy Fried Chicken and Other Delicious Menu Items to Chantilly, VA, with New Store Opening Set for November 21, 2023". PR Newswire. Diakses tanggal 4 February 2024. 
  39. ^ Clabaugh, Jeff (24 June 2022). "Jollibee is bringing Chickenjoy (and 'deranged' spaghetti) to Alexandria". WTOP-FM. Diakses tanggal 4 February 2024. 
  40. ^ Brown, Jena (11 October 2022). "I tried Jollibee for the first time, and the fast-food chain had everything from pie to spaghetti with hotdogs in it". Business Insider. Diakses tanggal 4 February 2024. 
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  44. ^ a b Deacon, Michael (November 29, 2018). "Michael Deacon reviews Jollibee, London: 'The queue was like a chicken-shop version of The Hobbit'". The Daily Telegraph. Diarsipkan dari versi asli  tanggal January 12, 2022. 
  45. ^ "Say Aloha to Jollibee's Amazing Aloha Yumburger!". Philippine Daily Inquirer. 
  46. ^ "Yum! burger sales quadrupled because of viral 'Crush' ad —Jollibee exec". GMA News. 
  47. ^ "WATCH: Kwentong Jollibee celebrates "True Love" this Father's Day". BusinessMirror. June 14, 2019. Diarsipkan dari versi asli tanggal June 16, 2019. Diakses tanggal November 16, 2019. 
  48. ^ Domingo, Kat. "Aww to ouch: Jollibee's Valentine ads spur memes, 'hugot' lines". ABS-CBN News. 
  49. ^ "Kids get a feel of working at Jollibee with collectible toy set". BusinessMirror. April 19, 2018. 
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  59. ^ "A busy bee in the hamburger hive". The Economist. February 28, 2002. Diakses tanggal November 2, 2015. 
  60. ^ a b c d e f Valcobero, Jennifer (3 October 2016). "Jollibee opens 18th branch in CDO". Sunstar (dalam bahasa English). Diarsipkan dari versi asli tanggal 15 August 2020. Diakses tanggal 2 February 2021. Setiap maskot mewakili menu-menu terlaris Jollibee. Mereka memiliki Mr Yum untuk burgernya, Hetty untuk spageti, Popo untuk kentang goreng, Twirlie untuk sundae, dan Jollibee untuk hidangan Filipina. 
  61. ^ a b "Joseph T. Joaquin – Jollibee Character Songs Volumes 1 And 2 (1984, Vinyl)". 1984 – via www.discogs.com. 
  62. ^ Aguilar, Dheza Marie (May 17, 2008). "The Jollibee gang hits television". Manila Standard Today. Diarsipkan dari versi asli tanggal March 25, 2012. Diakses tanggal November 1, 2010. 
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  64. ^ "Jollibee Studios - YouTube". www.youtube.com. 

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