Geely Automobile (SEHK: 0175) adalah sebuah perusahaan otomotif yang berasal Tiongkok. Perusahaan ini merupakan perusahaan swasta pertama dan terbesar di negara itu, berpusat di Taizhou, Zhejiang, Tiongkok. Pada tahun 2009, Geely membuat gebrakan dengan membeli Volvo dari Ford Motors. Ford setuju untuk menjual Volvo dengan Geely dengan 1,8 miliar dollar AS pada 28 Maret 2010.

Geely
Holding company
IndustriOtomotif
DidirikanTaizhou, Tiongkok (1986)
PendiriLi Shufu
Kantor pusatHangzhou, Zhejiang, Tiongkok
Wilayah operasi
Seluruh dunia
Tokoh kunci
Li Shufu
Chairman of the Board
Yue Guisheng CEO
ProdukMobil, Permesinan, Transmisi kendaraan
RMB¥ 879 juta]](2008) [1]
Karyawan
12,000 (2009)
Situs webGeely.com
Facebook: geelyworldwide X: GeelyGroup LinkedIn: geely Youtube: UCNhjbasgS4kzh__3PsMvKhA Modifica els identificadors a Wikidata

Sejarah

Geely (Jílì, meaning "auspicious, lucky") mengawali produksinya dengan memproduksi kulkas tahun 1986. Mereka mengawali produksi di bidang otomotif dengan membuat suku cadang sepeda motor tahun 1992, dan sepeda motornya tahun 1994.Tahun 1996, Geely telah memproduksi lebih dari 200,000 motor dan skuter. Produksi mobil sendiri dimulai 1998, dan mulai mengekspor mobil pertama mereka tahun 2003.Perusahaan ini mulai menjual sahamnya dan bursa saham HongKong tahun 2004.

Geely di Luar Tiongkok

Geely adalah perusahaan otomotif Tiongkok pertama yang memamerkan produknya di ajang Frankfurt Motor Show 2005. Produsen itu memamerkan hatchback Haoqing dan Merrie, sedan Uliou dan Free Cruiser dan sebuah coupe berlabel Beauty Leopard. Pada tahun 2006, Geely kembali membuat gebrakan dengan menjadi perusahaan otomotif Tiongkok yang memamerkan produknya di Amerika Serikat melalui Detroit Motor Show. Geely berencana menjual produknya di AS tahun 2008, tetapi karena kegagalannya di serangkaian tes tabrakan dan tes emisi AS, Geely baru memulai debutnya di AS tahun 2010.

Geely sebenarnya juga akan menjual produknya secara massal di pasar Eropa tahun 2007, tetapi mereka harus mengikuti standar Euro IV dan tes tabrakan Euro NCAP terlebih dahulu.

Automotive divisions and products

Based in China, Zhejiang Geely Holding Group operates all over the world through its many subsidiary brands. The Group's core business activities are within the automotive industry where it controls the following automotive groups and vehicle brands:

Geely Holding Group Automotive Divisions, 2022[3] (JV) = Joint Venture
Division Subsidiaries/brands
Geely Auto Group Geely Auto, Geometry, Lynk & Co, Livan, Proton Cars(JV)
Volvo Car Group Volvo Cars, Polestar
Zeekr Intelligent Technology Zeekr
Lotus Group Lotus Cars(JV), Lotus Technology(JV)
Smart Automobile Smart(JV)
LEVC London Electric Vehicle Company
Radar New Energy Automobile Radar Auto
Geely New Energy Commercial Vehicle Group Farizon Auto, Hanma Technology(JV), Ou Ling Auto, Green Intelligent Link, Oneworld Technology

Vehicle platforms

Many of Geely's subsidiaries produce vehicles using shared architectures. Some examples include:

Brands

Geely Auto

 
Geely Automobile Holdings Ltd. (Geely Auto) is one of biggest subsidiaries of Zhejiang Geely Holding Group.

Geely Auto is ZGH's original and mainstream brand, primarily sold in China and select overseas markets.

Geely Galaxy

Geely Galaxy is Geely's upscale range of 'new energy vehicles' (hybrids and EVs) for the executive market.[4] Even though Yinhe translates as milky way,[5][6] the global brand is being referred to as Galaxy[7] by the company,[8] with pure electric models to be launched under the Galaxy E brand.[9] Six days after showing their Galaxy Light concept, Geely received notice from Changan Automobile that the design was too similar to one of their own cars.[10][11]

Key models include:

Geely Geometry

Geely Geometry is an electric-only range of Geely-based cars. 10 models are planned by 2025.[15]

The Geometry brand was reconsolidated into Geely Auto as an entry-level electric product series in March 2023.[16][17]

Zeekr

Zeekr is a brand founded by Geely in 2021 which specializes in luxury EVs.

Lynk & Co

Owned 50% by Geely Auto, 30% by Volvo Cars, and 20% by Zhejiang Geely Holding Group, Lynk & Co was formed in 2017.[18] It is a Chinese-Swedish car brand based on technology developed jointly by Volvo Cars and Geely Auto.

Livan/Maple

The Maple brand name originated with Shanghai Maple Automobile, a Geely subsidiary established in 1999 and phased out in 2010.[19] The brand was temporarily revived in 2020 by launching its first EV, the Maple 30X.

In 2022, Geely launched the joint venture between Lifan and Maple called Livan (Ruilan, 睿蓝), and the previous Maple products were reconsolidated into Livan brand.

Volvo Cars

Owned 82% by Zhejiang Geely Holding Group (post Volvo Cars IPO).[20] Zhejiang Geely Holding Group acquired Volvo Cars from Ford Motor Company in 2010.[21]

Polestar

Owned 50.5% by Zhejiang Geely Holding Group (or associated entities) and 49.5% by Volvo Cars.[22] Polestar, a Swedish all-electric premium car brand, was previously part of Volvo Cars before being spun out into an independent entity.

Farizon

Yuan Cheng Auto (远程汽车) or Farizon Auto was formed in 2016 to focus on the development of commercial vehicles in China and has launched several long range capable truck and bus solutions. The company raised over $300 million in a Pre-A Round in October 2022 led by GLP's investment arm Hidden Hill Capital,[23] and $600 million in a Series-A funding round in July 2023, led by Boyu Capital and Yuexiu Industrial Fund.[24]

Products include:

Radar

Radar is Geely's upscale pick-up truck brand, with its name standing for Rational, Alone, Discovery, Accompany, and Romantic.

The brands first vehicle, the Radar RD6, was unveiled in 2022.[29]

Lotus

Owned 51% by Zhejiang Geely Holding Group and 49% by Etika Automotive. Lotus Cars is a British producer of sports and racing cars. The first Lotus car was built in 1948 and in June 2017, Lotus Cars became majority owned by Zhejiang Geely Holding Group.

LEVC

The London Taxi Company, which was acquired by Zhejiang Geely Holding Group in 2013, changed their name to London Electric Vehicle Company (LEVC) in 2017 to reflect their new mission of developing and producing electric commercial vehicles. With a new factory in Ansty, Coventry, they have begun production of a new generation of zero emission capable new taxi vehicle in late 2017.[30]

Joint venture brand

Jidu Auto

Jidu Auto, a joint venture between Geely and Baidu, intends to release a full portfolio of electric vehicles in different segments starting in 2022.[31]

Proton

Owned 49.9% by Zhejiang Geely Holding Group and 50.1% by DRB-Hicom and is managed by Geely Auto Group. Proton is the National Car Brand of Malaysia established in the 1980s at the behest of the government and later reverted to private ownership under DRB Hicom.

Smart

In 2020, Mercedes-Benz and Geely Holding formally establish Smart brand as a global joint venture, targeting at producing zero-emission electric cars.[32] In 2022, the joint venture launched its first model Smart #1.

Motorcycle Brand

Qianjiang Motorcycle

Qianjiang Motorcycle is one of the largest manufacturer of 2 wheeled vehicles in China. Since September 2016, the majority shareholding (29.8%) of the company has been controlled by the Geely Group. The vehicles are sold under four brands: QJiang, QJMotor, Benelli, Keeway Motors and KSR Moto.

Benelli

Benelli is a subsidiary that produces motorcycles and scooters. Design, development and marketing activities are carried out at the Benelli QJ headquarters in Pesaro, Italy, with production occurring in Wenling, China for sale globally.

Key models include:

  • Benelli TNT 300
  • Benelli TRK 502
  • Benelli Leoncino 500
  • Benelli TNT 300

Discontinued brands and models

Geely has sold cars under at least three separate brands and may have continued to use the brand name of a purchased company for a short time. The Emgrand, Englon, and Gleagle names were phased out in 2014[33] alongside efforts to reduce sprawl,[34] and the Shanghai Maple brand name was discontinued in 2010 and revived in 2020.[35]

Emgrand

Emgrand (Hanzi: 帝豪; Pinyin: Dìháo) was launched in 2009 as a medium to high-end luxury brand.[36] In 2014 Emgrand ceased to be a stand-alone brand, and Emgrand became a sub-brand of Geely, which itself adopted an updated version of the Emgrand logo.

Englon

Launched in 2010 and replacing the Shanghai Maple brand,[35] the company claimed Englon (Hanzi: 英伦; Pinyin: yīng lún) emulated classic, British style, and its model line included a TX4 sold on the Chinese market.[37] Some of its cars were built by Geely subsidiary Shanghai LTI.[38] As Geely fully acquired The London Taxi Company in 2013, the emblem of Englon also became the new logo of The London Taxi Company.[38]

Gleagle

 
Here, the former Gleagle logo can be seen on a Geely LC, which was also sold under that brand name.

Gleagle (Hanzi: 全球鹰; Pinyin: Quánqiú Yīng) was an entry-level brand.[39] Some Gleagle cars, such as the Gleagle Panda, were available for sale on the Internet in China via the Taobao Mall, a popular e-commerce site.[40][41] While Geely would deliver the car to the customer's address, buying one of the Panda models on offer did necessitate a trip to a traditional dealer.[42] This sub-brand was discontinued in 2015; most products continued to be sold directly under the Geely brand.

Products sold under the Gleagle brand include:

Zhidou

Zhidou Auto or ZD Auto brand specializes in microcars. The brand was discontinued since 2021.

Geely Motorcycles

Geely produced also motorcycle since 1994 with own subsidiry Geely Ming Industrial Co., with the brand Jiming and Geely Motorcycle.

Production facilities

 
Part of an assembly line at a Geely plant in Ningbo, Zhejiang, can be seen here.

Headquartered in Hangzhou, Zhejiang, Geely has production bases in Lanzhou, Gansu (completed in 2006, Geely construction in the region continued as of August 2010 either for expanding the existing facility or for a new semi-complete knock-down factory); Xiangtan, Hunan;[46] an unnamed location 40 minutes south of Shanghai;[47] Jinan, Shandong; and at Linhai, Luqiao, and Ningbo in Zhejiang.[48]

At least four overseas factories assemble Geely models probably from semi-complete or complete knock-down kits.[butuh rujukan] Such facilities are or have been located in Indonesia, Sri Lanka (in collaboration with Micro Cars),[49][50] Malaysia, Russia (assembly controlled by local firm Derways), Belarus (BelGee),[51] Azerbaijan (NAZ), Tunisia,[52] and Ukraine. These locations are not necessarily affiliated with or owned by Geely.

Penjualan

  • 1998 — ~200
  • 1999 — ~2000
  • 2000 — ~8000
  • 2001 — ~20,000
  • 2002 — ~50,000
  • 2003 — ~80,000
  • 2004 — ~106,000
  • 2005 — ~150,000
  • 2006 — 207,149
  • 2007 — 181,524
  • 2008 — 204,205
  • 2009 — 329,100
  • 2010 — 415,286

Referensi

  1. ^ [1] Geely
  2. ^ [2] Geely
  3. ^ "Our Business – Zhejiang Geely Holding Group" (dalam bahasa Inggris). Diarsipkan dari versi asli tanggal 2021-09-10. Diakses tanggal 2021-09-10. 
  4. ^ "Geely Galaxy is the new executive EV brand to be unveiled next week". 
  5. ^ "Geely to Launch New NEV Brand Called Milky Way. The First Car Exposed". 16 February 2023. 
  6. ^ "Geely's Milky Way Brand Teases First Hybrid SUV Named L7". 19 February 2023. 
  7. ^ "Geely's Galaxy EV Luxury Brand Debuts Light BEV Study, L7 PHEV". 
  8. ^ "Geely Auto Looks to Geely Galaxy for Electric Future". Diakses tanggal 11 March 2023. 
  9. ^ a b "Geely Galaxy models unveiled - Galaxy Light concept EV, Galaxy L7 PHEV SUV; seven models due in 2 years - paultan.org". 24 February 2023. Diakses tanggal 11 March 2023. 
  10. ^ "Geely Galaxy accused of plagiarism by another Chinese carmaker, six days after the launch". March 2023. 
  11. ^ "Geely Galaxy L7 SUV launched, starts at $29,000. Galaxy to unveil 7 new cars in two years". 23 February 2023. 
  12. ^ "Geely Galaxy EV brand launched". 24 February 2023. 
  13. ^ "Geely Galaxy (Milky Way) L7 Exposed Before Official Launch with Three Screens". 23 February 2023. 
  14. ^ "Geely debuts Galaxy model range, including light EV saloon concept". 
  15. ^ "Geely to launch Englon brand". 2019-04-12. 
  16. ^ World, Automotive (2023-03-21). "Geely Auto 2022 financial results released". Automotive World (dalam bahasa Inggris). Diakses tanggal 2023-04-13. 
  17. ^ "定名"吉利几何" 几何汽车品牌更名". auto.sina.com.cn. Diakses tanggal 2023-04-13. 
  18. ^ "Volvo Cars and Geely agree on technology sharing and the formation of LYNK & CO". Volvo Cars Global Newsroom. Volvo Car Corporation. August 4, 2017. Diakses tanggal December 19, 2021. 
  19. ^ 华普品牌介绍 [Brand Introduction of Shanghai Maple] (dalam bahasa Tionghoa). Geely Holding Group. Diarsipkan dari versi asli tanggal 2009-04-20. 
  20. ^ Kesalahan pengutipan: Tag <ref> tidak sah; tidak ditemukan teks untuk ref bernama volvo_ownership_post_ipo
  21. ^ Kesalahan pengutipan: Tag <ref> tidak sah; tidak ditemukan teks untuk ref bernama volvo_cars_acquisition
  22. ^ "Volvo Cars increases shareholding in Polestar to 49.5 per cent". Volvo Cars Global Newsroom. Volvo Car Corporation. July 12, 2021. Diakses tanggal December 19, 2021. 
  23. ^ "Chinese automaker Geely's new energy brand Farizon raises over $300 mln". Reuters (dalam bahasa Inggris). 2022-10-27. Diakses tanggal 2023-07-20. 
  24. ^ "Geely truck unit, Farizon, raises $600 million in funding round". Reuters (dalam bahasa Inggris). 2023-07-20. Diakses tanggal 2023-07-20. 
  25. ^ "E200 Pure Electric Box-type Transport Vehicle-GCV". www.geelycv.com. Diakses tanggal 2021-11-05. 
  26. ^ "E200S (Pure Electric Box-type Transport Vehicle)-GCV". www.geelycv.com. Diakses tanggal 2021-11-05. 
  27. ^ "E5 (Pure Electric City Logistice Vehicle)-GCV". www.geelycv.com. Diakses tanggal 2021-11-05. 
  28. ^ "The Farizon FX Is Geely's Idea Of Crossover Business In The Front And Pickup Party At The Back". Carscoops (dalam bahasa Inggris). 2020-09-25. Diakses tanggal 2021-11-05. 
  29. ^ "Geely's Radar RD6 EV Pickup Debuts In China Alongside New Outdoors Lifestyle Vehicle Brand". Carscoops. 2022-07-13. Diakses tanggal 2022-07-21. 
  30. ^ For 2007 joint venture, see Tracey Tong, Angel YY Yeung (7 September 2007). "Geely Automobile Holdings Limited Announced Interim Results for the Six Months Ended 30 June 2007 Net Profit Declined by 32% to HKD82 million" (PDF). Jovian Communications. Geely. Diakses tanggal 28 February 2015. 
  31. ^ "Jidu Auto to invest billions in electrification by 2026". electrive.com (dalam bahasa Inggris). 2021-04-27. Diakses tanggal 2021-09-24. 
  32. ^ "Mercedes-Benz and Geely Holding formally established global joint venture "smart Automobile Co., Ltd." for the smart brand". Mercedes-Benz and Geely Holding formally established global joint venture “smart Automobile Co., Ltd.” for the smart brand (dalam bahasa Inggris). Diakses tanggal 2023-05-12. 
  33. ^ Behrmann, Elisabeth (16 December 2014). "Volvo Cars Billionaire Owner Revamps Chinese Brand Geely". Bloomberg Business. Bloomberg LP. Diakses tanggal 28 February 2015. 
  34. ^ Samuel Shen; Norihiko Shirouzu (18 April 2014). "China's Geely to consolidate branding, sales". Reuters.com. Diakses tanggal 28 February 2015. 
  35. ^ a b "Englon brand to get major boost in 2011". China Car Times. 2010-11-29. Diarsipkan dari versi asli tanggal 2011-07-23. Diakses tanggal 2011-07-23. 
  36. ^ "Geely Emgrand brand-----to build new image of automobile in China". Geely. 2009-07-28. Diarsipkan dari versi asli tanggal 2011-08-10. 
  37. ^ "The first user of Shanghai Englon TX4 came out into view in Shanghai Auto Show". Geely. Diarsipkan dari versi asli tanggal 2011-08-10. 
  38. ^ a b "Geely Releases All-New Englon SC5-RV Subcompact". ChinaAutoWeb. Diakses tanggal 26 January 2016. 
  39. ^ "Short Torque". China Daily. 2010-12-06. 
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  43. ^ "Geely Releases Panda Crossover: Gleagle GX2 Supermini". ChinaAutoWeb.com. 
  44. ^ "2011 Geely CK Launched under the Gleagle Brand, Prices Starting from $6,150". ChinaAutoWeb.com. 2011-06-30. 
  45. ^ "全球鹰GC7 1.8L DVVT-AT 豪华型 购车订金" [Deposit for Chinese luxury car Gleagle GC7 1.8L DVVT-AT]. 天猫tmall.com (dalam bahasa Tionghoa). Diakses tanggal 2012-10-19. 
  46. ^ "Zhou Tienong inspects Geely's Xiangtan plant". Geely. 2010-06-10. Diarsipkan dari versi asli tanggal 2011-10-04. 
  47. ^ "Shanghaied: Things are going awry for foreign carmakers in China". The Economist. 2005-04-21. 
  48. ^ Kesalahan pengutipan: Tag <ref> tidak sah; tidak ditemukan teks untuk ref bernama about
  49. ^ "Handing over 1st Batch of PANDAs to customers". Micro Cars. 2011-02-28. Diarsipkan dari versi asli tanggal 2012-02-10. 
  50. ^ "New Micro Sedan from GEELY". Micro Cars. 2010-04-30. Diarsipkan dari versi asli tanggal 2012-02-10. 
  51. ^ "First "Atlas" from BELGEE Plant Roll Off Assembly Line". Geely Global. 2017-11-17. 
  52. ^ ActuOtO (2018-10-14), Actuoto – Découverte: Inauguration de l'usine Geely à Sousse مصنع تركيب جيلي تونس, diarsipkan dari versi asli tanggal 2021-12-22, diakses tanggal 2019-03-23 

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