Ayu Putri Handayani
I see that many home industries or personal services do not put a brand on their business, on average they are more concerned with the results they get first by using a well-known brand illegally or legally, after getting the results, they then build their own brand with the product or the same service, there are even business actors who are creative and able to create new works without placing a brand on their production.
This is an oversight in my opinion In my opinion, brand material such as a logo, motto or name is a characteristic of a company, from this brand the names of the products or services provided by the company come from, the name of the product or service must of course remain within the company's characteristics. advantages of the brand; 1. Characteristics will make a product or service easier for customers to remember
2. Marketing will be easier, you only need to mention the name of a brand and introduce what the brand contains.
3. With a brand that shows distinctive characteristics, competitors with the same production will be more careful about imitating it. They have to innovate to be able to install new brands.
4. By starting marketing using our own brand, we have developed our business from the start, introducing and instilling our brand in customers, this is different from those who duplicate well-known brands who only imitate products from well-known brands by lowering the quality and selling them at cheap prices. maybe they will find buyers faster, but they will always only be sellers, not entrepreneurs
~~Ayu Putri~~
Mulai diskusi dengan Ayu Putri Handayani
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